I think you'll agree, video marketing is often a powerful tool to have in your arsenal when it comes to internet marketing campaigns.
However, the problem occurs when companies (especially online) companies favour it above all else. This does not make your advertising more concentrated as they may believe. All you are doing is putting all your web eggs into one fragile basket.
If you are concentrating too much energy on the video marketing side of your business, and not a corresponding amount into improving conversion, social media and infographic creation and distribution etc then you may well lose a lot of potential customers.
However, video marketing's strength is that it can make your overall advertising campaign appear more sophisticated and will put you ahead of your competition whose budget won't stretch to creating videos.
Video adverts can be anything from a simple image and a tag line, to a mini movie with orchestrated music and acting participants.
Few people have the video design skills to make a sleek video advertisement or the creativity to craft a strong and effective tag line, but there are talented agencies and individuals in the marketplace who will be more than happy to create one for you to match your budget.
There are many companies that do not have a video marketing aspect to their advertising campaign, and they are often the ones who are lagging behind the companies that do.
A smart marketing company may also put itself ahead of the competition by having a sleek and sophisticated video tapping into the huge audience of sites such as Youtube and Vimeo.
Whether a marketing video is an online presentation/demonstration or a full video advertising campaign, it will often take a lot more preparation than most other forms of advertising.
There are more aspects to consider, which are ignored at your peril. It is not just the "look" of the video, but aspects such as flow, the sound, editing, whether the concept makes sense green screen placement and shot/background set up, are just to name a few.
If you "fall flat" on even the silliest things, such as continuity, your video will likely get nothing more than a roll of the eyes or a snigger from your audience.
Let's be frank here, there are few things more off-putting than a poor quality sounding video where the people sound as if they are talking into tin cans.
Video is not ideal for all circumstances. Where there is the need to communicate a lot of graphs, tables, charts and numbers, a video will fall short. It is just not good enough to flash this sort of thing on a video as it goes by; unless they briefly relate to the singular subject at hand.
There are just some products, services and facts that are better expressed as images, sounds, texts or interactive media. If you try to force the video format into the wrong area, then it will just not fit.
However, let me emphasise the point that video marketing in the right hands can bring lots of eager visitors to your product or service.
However, the problem occurs when companies (especially online) companies favour it above all else. This does not make your advertising more concentrated as they may believe. All you are doing is putting all your web eggs into one fragile basket.
If you are concentrating too much energy on the video marketing side of your business, and not a corresponding amount into improving conversion, social media and infographic creation and distribution etc then you may well lose a lot of potential customers.
However, video marketing's strength is that it can make your overall advertising campaign appear more sophisticated and will put you ahead of your competition whose budget won't stretch to creating videos.
Video adverts can be anything from a simple image and a tag line, to a mini movie with orchestrated music and acting participants.
Few people have the video design skills to make a sleek video advertisement or the creativity to craft a strong and effective tag line, but there are talented agencies and individuals in the marketplace who will be more than happy to create one for you to match your budget.
There are many companies that do not have a video marketing aspect to their advertising campaign, and they are often the ones who are lagging behind the companies that do.
A smart marketing company may also put itself ahead of the competition by having a sleek and sophisticated video tapping into the huge audience of sites such as Youtube and Vimeo.
Whether a marketing video is an online presentation/demonstration or a full video advertising campaign, it will often take a lot more preparation than most other forms of advertising.
There are more aspects to consider, which are ignored at your peril. It is not just the "look" of the video, but aspects such as flow, the sound, editing, whether the concept makes sense green screen placement and shot/background set up, are just to name a few.
If you "fall flat" on even the silliest things, such as continuity, your video will likely get nothing more than a roll of the eyes or a snigger from your audience.
Let's be frank here, there are few things more off-putting than a poor quality sounding video where the people sound as if they are talking into tin cans.
Video is not ideal for all circumstances. Where there is the need to communicate a lot of graphs, tables, charts and numbers, a video will fall short. It is just not good enough to flash this sort of thing on a video as it goes by; unless they briefly relate to the singular subject at hand.
There are just some products, services and facts that are better expressed as images, sounds, texts or interactive media. If you try to force the video format into the wrong area, then it will just not fit.
However, let me emphasise the point that video marketing in the right hands can bring lots of eager visitors to your product or service.
