With the wide availability of high-speed Internet connections, capable browser plug-ins and dedicated websites, online video is becoming a dominant force on the Internet. Text is still the primary medium through which information is relayed online, but video is beginning to catch up. Videos have a number of advantages over text; videos allow individuals and companies to create a personal touch that text cannot match, and videos are often better at keeping the attention of viewers. There are, however, a few keys that companies will want to know before creating a corporate video.
Make sure to plan the video carefully and spend extra time on the script. Remember that the script is being spoken and not read, so try to make the language sound as natural as possible. When creating the video, do pay extra attention to good video production practices. Make sure that the background is appropriate and attractive, and pay extra attention to audio quality. Too many video authors are lazy when it comes to ensuring good sound quality, so make sure that you audio is an appropriate volume. Further, budget extra time for the post-production phase. Many errors can be corrected after the video and audio have been captured, so be sure to take all possible steps present the best finished product possible.
Be careful to avoid common traps many fall into. Avoid clichés and common phrases. Exercise extreme caution when trying to be funny; jokes that fall flat can be a turnoff. Do not, however, make the video too serious and do not forget about your audience; a video targeted toward an older demographic, for example, will need to avoid excessive references to pop culture figures and ideas. It is important to make the video stand out, so stay away from common production elements. Try to use different fonts that most videos out there, and make sure that any music used is not common in other videos. Do not be afraid to ask for advice or input. If time permits, run viewing sessions with people who were not involved with making the video, and use their thoughts to make improvements.
The cost of video recording equipment has dropped considerably in recent years, and tools for filming and editing video have become common and affordable. With a bit of extra effort, a company can make a professional-calibre video to educate, entice or entertain current and prospective customers for years to come.
Make sure to plan the video carefully and spend extra time on the script. Remember that the script is being spoken and not read, so try to make the language sound as natural as possible. When creating the video, do pay extra attention to good video production practices. Make sure that the background is appropriate and attractive, and pay extra attention to audio quality. Too many video authors are lazy when it comes to ensuring good sound quality, so make sure that you audio is an appropriate volume. Further, budget extra time for the post-production phase. Many errors can be corrected after the video and audio have been captured, so be sure to take all possible steps present the best finished product possible.
Be careful to avoid common traps many fall into. Avoid clichés and common phrases. Exercise extreme caution when trying to be funny; jokes that fall flat can be a turnoff. Do not, however, make the video too serious and do not forget about your audience; a video targeted toward an older demographic, for example, will need to avoid excessive references to pop culture figures and ideas. It is important to make the video stand out, so stay away from common production elements. Try to use different fonts that most videos out there, and make sure that any music used is not common in other videos. Do not be afraid to ask for advice or input. If time permits, run viewing sessions with people who were not involved with making the video, and use their thoughts to make improvements.
The cost of video recording equipment has dropped considerably in recent years, and tools for filming and editing video have become common and affordable. With a bit of extra effort, a company can make a professional-calibre video to educate, entice or entertain current and prospective customers for years to come.
