Implementing videos on your business website is an SEO technique that can significantly increase sales by persuading customers to make a purchase. If you're just becoming familiar with the practice of SEO Internet video production [http://www.faceforwardmedia.com], its various forms, all of which can significantly improve sales in the right situation, can make it difficult to identify what form of video will work best for your company's products. But if you'd like to put a spotlight on the intrinsic value of your products and let them sell themselves, product and service promotion video may be the answer. Below, we list four forms of product and service video for websites [http://www.faceforwardmedia.com] that have proven successful for companies in a variety of industries.
Product Presentation Video
Product presentation videos are a great way to capture potential customers' interest after they land on your website. If you've employed SEO tactics to improve the quality of your web traffic, the majority of your traffic will be interested in what you sell in the first place, and giving them an official product presentation is often enough to generate a sale by itself. Product presentation video discusses the benefits of your products from a customer perspective, showing exactly how your products solve a particular problem, preferably one that your competitors' products can't.
Product Demonstration Video
Product demonstration video sells your products by showing how they work and pointing out how they differ from your competitors' products. Product demonstration video often uses software screen captures, 3D cutaways and high impact demos by presenters to influence potential customers that are further along in the sales cycle. In tech marketing, product demonstration video is usually used to target a technical approvers who need to understand how something works before they buy it, while in consumer marketing, product demonstration video is typically targeted at buyers of large ticket items who need a little more convincing before they put down their money.
Product Review Video
Product review video is a form of product and service promotion video for websites that focuses on using trusted third party reviewers to point up the superiority of your products. Some companies choose to place product review videos on YouTube or certain business websites. But the product review video is also valuable to embed on your website, especially if you partner with a respected third party reviewer to create the video. Whereas customer review videos are sometimes perceived as scripted and disingenuous, product review video is an effective way to soften critical customers into making a purchase.
Visual Story Video
Quickly gaining in popularity, visual story video uses animations, illustrations and motion graphics in tandem with a voice over to offer a simplified, compelling presentation of complex products. In addition to providing valuable information without the presence of a hard sell, visual story video is also a great way to make customers feel less on edge as they move toward purchasing large ticket items.
Product Presentation Video
Product presentation videos are a great way to capture potential customers' interest after they land on your website. If you've employed SEO tactics to improve the quality of your web traffic, the majority of your traffic will be interested in what you sell in the first place, and giving them an official product presentation is often enough to generate a sale by itself. Product presentation video discusses the benefits of your products from a customer perspective, showing exactly how your products solve a particular problem, preferably one that your competitors' products can't.
Product Demonstration Video
Product demonstration video sells your products by showing how they work and pointing out how they differ from your competitors' products. Product demonstration video often uses software screen captures, 3D cutaways and high impact demos by presenters to influence potential customers that are further along in the sales cycle. In tech marketing, product demonstration video is usually used to target a technical approvers who need to understand how something works before they buy it, while in consumer marketing, product demonstration video is typically targeted at buyers of large ticket items who need a little more convincing before they put down their money.
Product Review Video
Product review video is a form of product and service promotion video for websites that focuses on using trusted third party reviewers to point up the superiority of your products. Some companies choose to place product review videos on YouTube or certain business websites. But the product review video is also valuable to embed on your website, especially if you partner with a respected third party reviewer to create the video. Whereas customer review videos are sometimes perceived as scripted and disingenuous, product review video is an effective way to soften critical customers into making a purchase.
Visual Story Video
Quickly gaining in popularity, visual story video uses animations, illustrations and motion graphics in tandem with a voice over to offer a simplified, compelling presentation of complex products. In addition to providing valuable information without the presence of a hard sell, visual story video is also a great way to make customers feel less on edge as they move toward purchasing large ticket items.
