Tuesday, 21 January 2014

2D Corporate Video - Worth the Money?



One of the most proficient ways to communicate in business is with 2D corporate videos. With regards to business, 2D video might come in many forms: As a professional company presentation, advertising media or training videos for example. 2D videos can use animation or live footage (2D video presenter graphics for example use live footage): Both techniques can provide corporations with a cost effective, straightforward and trouble-free way to get information, ideas and data across - But is it really worth the money?
Time is Money
The world of business has never been more competitive. During the last decade corporate video production has notably picked up pace, and there are some very good reasons why that is happening. A 2D presentation can certainly save a lot of time, as it is able to get relatively complex concepts across quickly and easily: And in business time is money. There are free programs available - Windows Powerpoint for example is relatively inexpensive and accessible: However, the video presentations created in these programs can look a little “amateur night” - To say the least…
ROI - Some things to consider…
Professional costs might seem expensive at the outset. However, if you look at the big picture (which is usually, fundamentally the ROI), it will often make that initial outlay financially viable. Some of the biggest corporations in the world are not only saving millions on printing and training costs, they are improving sales as well as customer services with corporate video - Hence more and more companies are investing in professional 2D corporate web video services. Because so many techniques can be used to produce a corporate video in 2D, many studios will specialize in certain types of animation. In the UK corporate web video production is big business - London animation studios are among the most creatively revered in Europe. Styles can and do vary quite considerably as do prices.
Training videos for example can not only make life a lot easier for everyone, they are usually one of the most cost effective solutions available (in comparison to maintaining and managing in-house training staff or the cost of a training course for example). 2D animation is extremely versatile which means it is able to offer up a myriad of opportunities to business owners: And with rates more competitive than ever, that includes corporations as well as small business owners. As mentioned, costs do vary quite dramatically. However, overall rates have come down worldwide. For many businesses corporate videos have turned out to be a very worthwhile investment - Why not your business?