Video Marketing is HOT! It is one of the easiest and most effective strategies to drive highly qualified prospects to your site for FREE!!! Learn this effective strategy, and DOMINATE the competition!
Everybody loves movies and TV. If you could combine your ability to help people make money with a great video, then you would have the best of both worlds. Well now you can. There are several websites that allow you to upload your own videos for ANYONE to watch online. YouTube is a free website where you can post videos about anything that you like. It can be about you, your business, a competitor, or a home business related topic. The options are virtually endless.
So Who is Watching Videos?
(according to YouTube)
So Why Should I Learn Video Marketing?
There are a couple reasons why video has become so popular. From a business standpoint, people have a tendency to like things they SEE and experience, rather than just reading. Making videos is much easier than you think! Let's run down a few things you are going to need to get going.
1. Webcam/Video Camera If you are going to make videos, you will need something to record with! I personally recommend The Flip. This camera can be used as a regular video camera and a web cam. It has everything you need to become a video marketer extraordinaire! It's by far the easiest camera to use, so if you're technically challenged, this is the camera you want. You can get The Flip by clicking here [http://www.theflip.com/products_flip_video.shtml].
If you're on a tight budget you can get a web-cam that mounts onto your computer at your local store, such as Best Buy, for around $35. If you have a newer computer (especially a Mac) double check your computer before purchasing an entirely new camera. You might have a webcam already built in. You can still get The Flip if you want to shoot more lifestyle-type videos.
2. Good Lighting and Sound Make sure you do a quick test video to ensure that people can actually see and hear you in your video. This only needs to be about ten to twenty seconds long. You don't want to waste your efforts by shooting a six minute video and uploading it to YouTube, only to have no one be able to see or hear you.
3. Choose An Appropriate Background You want the words in your video to match what people are seeing. For example, if your video talks about the awesome lifestyle you've achieved with your business, make what people are seeing convey the same message. Also, do a little housekeeping first. No dirty laundry or old pizza boxes in the background. No one likes to see that, and it only devalues your videos.
For your first video, you can simply introduce yourself, your business, your products, whatever. You can also get ideas from the list below.
Topic Ideas:
Write An Outline I recommend simply using an outline for your videos. The more natural your video sounds the better. People are very boring when they read word for word from a script.
For your first video, use this outline:
Make Your Video Don't worry about making your video absolutely perfect. Quickly review your outline, and just start recording! I usually only do one take, unless I really mess something up. That brings me to my next point...
If you make little mistakes, don't worry about it. People want to connect to REAL people, not just someone who sounds like they're reading from a script.
Upload Your Video
You can upload your video to multiple video sharing sites including YouTube, Revver, Dailymotion, Viddler, and the list goes on and on. The more sites you upload your video to, the more people you are likely to connect with.
Promote Your Video
The video sharing sites will already be going to work promoting your video for you, based on the tags and description you gave your video when uploading.
For example, when a prospect goes to Google.com and searches for a keyword that you used in your tags, your YouTube video can pop up in the search engines results.
There are a still a ton of other ways to promote your video. Here are a few:
Now that you know the basics to making great videos, let's go have fun and make some!
Everybody loves movies and TV. If you could combine your ability to help people make money with a great video, then you would have the best of both worlds. Well now you can. There are several websites that allow you to upload your own videos for ANYONE to watch online. YouTube is a free website where you can post videos about anything that you like. It can be about you, your business, a competitor, or a home business related topic. The options are virtually endless.
So Who is Watching Videos?
(according to YouTube)
- 71% Employed, 15% are students
- Median Income $75,000
- Almost 50% are married
- 70% are college educated. That is a GREAT audience!
So Why Should I Learn Video Marketing?
- You can get high volumes of traffic, quickly
- Effective Self-Branding Tool
- Position Yourself as a Leader/Expert
- Increase Website Conversions
- Can Target Specific Keywords
There are a couple reasons why video has become so popular. From a business standpoint, people have a tendency to like things they SEE and experience, rather than just reading. Making videos is much easier than you think! Let's run down a few things you are going to need to get going.
1. Webcam/Video Camera If you are going to make videos, you will need something to record with! I personally recommend The Flip. This camera can be used as a regular video camera and a web cam. It has everything you need to become a video marketer extraordinaire! It's by far the easiest camera to use, so if you're technically challenged, this is the camera you want. You can get The Flip by clicking here [http://www.theflip.com/products_flip_video.shtml].
If you're on a tight budget you can get a web-cam that mounts onto your computer at your local store, such as Best Buy, for around $35. If you have a newer computer (especially a Mac) double check your computer before purchasing an entirely new camera. You might have a webcam already built in. You can still get The Flip if you want to shoot more lifestyle-type videos.
2. Good Lighting and Sound Make sure you do a quick test video to ensure that people can actually see and hear you in your video. This only needs to be about ten to twenty seconds long. You don't want to waste your efforts by shooting a six minute video and uploading it to YouTube, only to have no one be able to see or hear you.
3. Choose An Appropriate Background You want the words in your video to match what people are seeing. For example, if your video talks about the awesome lifestyle you've achieved with your business, make what people are seeing convey the same message. Also, do a little housekeeping first. No dirty laundry or old pizza boxes in the background. No one likes to see that, and it only devalues your videos.
For your first video, you can simply introduce yourself, your business, your products, whatever. You can also get ideas from the list below.
Topic Ideas:
- Introducing Your Story
- "How-to" video
- A Problem / Solution Video
- Something fun you did this week
- A video of the lifestyle you have
- A video of you on vacation
- A video of you doing something fun with your family or friends
- Something new you learned this week
Write An Outline I recommend simply using an outline for your videos. The more natural your video sounds the better. People are very boring when they read word for word from a script.
For your first video, use this outline:
- Introduce yourself
- Relate to your viewers (i.e. Chances are, I used to be just like you. I was sick of working 9-5 and not making what I knew I was worth. If you have a family, as I do, then you know how difficult it is to make ends meet and still have time to be there for your kids, etc.)
- Identify a problem (i.e. you can't get ahead by trading time for dollars)
- Share the solution (i.e. using the internet to market yourself, you have leverage. This allows you to make the best use of your time and money, so you can have more of both!)
- Give viewers a specific call to action (i.e. If you're serious about making $50,000 or more within your first year, go to
Make Your Video Don't worry about making your video absolutely perfect. Quickly review your outline, and just start recording! I usually only do one take, unless I really mess something up. That brings me to my next point...
If you make little mistakes, don't worry about it. People want to connect to REAL people, not just someone who sounds like they're reading from a script.
Upload Your Video
You can upload your video to multiple video sharing sites including YouTube, Revver, Dailymotion, Viddler, and the list goes on and on. The more sites you upload your video to, the more people you are likely to connect with.
Promote Your Video
The video sharing sites will already be going to work promoting your video for you, based on the tags and description you gave your video when uploading.
For example, when a prospect goes to Google.com and searches for a keyword that you used in your tags, your YouTube video can pop up in the search engines results.
There are a still a ton of other ways to promote your video. Here are a few:
- Add it to your website
- Post it on your blog
- Email a link to your list
- Use services like
Now that you know the basics to making great videos, let's go have fun and make some!
