Friday, 10 January 2014

Why web video isn't as expensive as you may think



Creating web video content or even an entire video website is not as expensive as you may think! This is one of the simplest and most cost-effective types of internet marketing available. You can create a web video, upload it to a social network like Facebook or You Tube, and add it to your video website, on your own, and for free.
After deciding on the theme and video content you want to include, you can create a great quality video on a cheap video camera or new mobile phone. You can even use Skype and with your web cam to record a customer providing a video testimonial for you, from across the globe, again for free. It's an error to think that you have to hire a costly video production company to produce a good video content. All you need to do is ensure that the video you create has a clear visual, nice background, good sound quality, and above all, clear and informative messages that are delivered with personality.
You can also go for other options that can boost the advertising of your products, which include video blogs and video testimonials. These videos must contain positive information about your company and help prospective clients to decide if they should use you. Video testimonials in particular will add credibility to your website and will help your customers to trust you.
You can edit your video with a low cost software application like Windows Movie Maker or I-Movie, and then upload it on free video hosting site like You Tube or on free social networks like Facebook.
Advertising with web video costs much less if you can use your own creativity and technical knowledge. It can cost effectively help you to target your customers and deliver your messages to any type of niche segment you want.