No matter which teams are playing, the commercials are often the real stars of Super Bowl Sunday. Millions of people talk about them at the water cooler the next day. But have you ever wondered why these ads are so memorable? Global giants like GM, Doritos, and Pepsi pay around $3 million for each 30-second spot, which means they expect perfection from the companies they hire to develop them. Advertising agencies typically come up with the concept and write the text, but they don’t actually film commercials. A video production agency can manage any project from start to finish with the help of production partners or without them.
What do they do?
In addition to commercials, most video production agencies also work on documentaries, music videos, short films, feature films, infomercials, television series, and corporate videos. The size of the projects they take on often depends on the size of the agency. A good video production agency in Fort Lauderdale provides a number of vital services, including directing and cinematography, camera packages, full grip and lighting packages, casting services, studio rental, and more!
All of the services we just mentioned are a part of the production process, which begins with a concept and ends when the director yells “Cut! That’s a wrap!†Of course, this is not the end process. When the filming has been completed, the material must be edited. This is commonly called the post production process. Experienced professionals edit the audio, the video, add music, and generally just make sure it looks the way it should. This is a complicated process that requires the latest editing software and equipment to complete. An agency that performs Fort Lauderdale video post production work must keep in step with new technologies.
Get more for less!
The right video production agency in Fort Lauderdale should offer all of the services we discussed at a reasonable rate. Like any business, the more work they do in-house, the more control an agency will have over costs and the final product. If an agency has hire people to do their work for them, it will almost always charge more and have less control. A small video production agency in Fort Lauderdale may not have access to their own studio, which means they will have to rent one. It is also unlikely that they will have access to the latest video and editing technologies. For example, few production agencies offer both the Red-Mx camera package and the Resolve 4k Davinci color correction system under one roof. These are valuable, cutting-edge tools that have grown increasingly popular with production crews and their clients.
Now, we’re not saying bigger is always better. Some small agencies do a fine job. But for larger, more complicated projects, a big agency will typically offer more options at a lower cost than a small one. It may also have more advanced tools to work with at all stages of the production process.
What do they do?
In addition to commercials, most video production agencies also work on documentaries, music videos, short films, feature films, infomercials, television series, and corporate videos. The size of the projects they take on often depends on the size of the agency. A good video production agency in Fort Lauderdale provides a number of vital services, including directing and cinematography, camera packages, full grip and lighting packages, casting services, studio rental, and more!
All of the services we just mentioned are a part of the production process, which begins with a concept and ends when the director yells “Cut! That’s a wrap!†Of course, this is not the end process. When the filming has been completed, the material must be edited. This is commonly called the post production process. Experienced professionals edit the audio, the video, add music, and generally just make sure it looks the way it should. This is a complicated process that requires the latest editing software and equipment to complete. An agency that performs Fort Lauderdale video post production work must keep in step with new technologies.
Get more for less!
The right video production agency in Fort Lauderdale should offer all of the services we discussed at a reasonable rate. Like any business, the more work they do in-house, the more control an agency will have over costs and the final product. If an agency has hire people to do their work for them, it will almost always charge more and have less control. A small video production agency in Fort Lauderdale may not have access to their own studio, which means they will have to rent one. It is also unlikely that they will have access to the latest video and editing technologies. For example, few production agencies offer both the Red-Mx camera package and the Resolve 4k Davinci color correction system under one roof. These are valuable, cutting-edge tools that have grown increasingly popular with production crews and their clients.
Now, we’re not saying bigger is always better. Some small agencies do a fine job. But for larger, more complicated projects, a big agency will typically offer more options at a lower cost than a small one. It may also have more advanced tools to work with at all stages of the production process.
