These days there are videos out there for just about everything. I fact, there are so many videos, that niche websites have croped up that do nothing but house videos (youtube, blip, revver, etc).
One such niche in the broad video market is that of legal advice and commentary. More people are looking online to learn about their rights regarding various legal matters.
Here are some tips if you are trying to develop legal videos to help those kinds of individuals.
When developing legal videos, there are two different schools of thought on what to discuss. The first is broad, overarching concepts that tons of people can relate to. These videos try to cut a broad swath in the hopes that more people will be searching for them on a daily basis. Some examples of topics include 'how to find a personal injury attorney', or 'what is worker's compensation', or 'how to sue somebody'. The good thing about these topics is that a lot of people might need that information, the bad thing is that there is already a lot of material out there covering these issues so it can be difficult to break through.
The second method of content generation is niche focused. These videos take something very specific and talk about that issue in depth. Rather than 'how to sue somebody', which is broad, a niche video might focus on 'how to sue a landscape architect for faulty work'. As you can imagine, that specific scenario occurs far less often than people suing in general, but for those folks who are suing in regards to landscape architecture, you are certain to show up higher due to the limited amount of competition.
Another decision you'll have to make is in regards to video length. It used to be thought that people's attention span on the internet only lasted for about 2 minutes. While that's still true in some regards, plenty of video savants have proven that long video is entirely possible. Gary Vaynerchuk of Wine Library TV puts out a video episode every day, 20-30 minutes in length, and gets hundreds of thousands of views.
When dealing with legal topics specifically, it is easy to get dry and boring. Be careful not to lecture your listeners as it is exceedingly easy to click away and watch something more captivating.
One such niche in the broad video market is that of legal advice and commentary. More people are looking online to learn about their rights regarding various legal matters.
Here are some tips if you are trying to develop legal videos to help those kinds of individuals.
When developing legal videos, there are two different schools of thought on what to discuss. The first is broad, overarching concepts that tons of people can relate to. These videos try to cut a broad swath in the hopes that more people will be searching for them on a daily basis. Some examples of topics include 'how to find a personal injury attorney', or 'what is worker's compensation', or 'how to sue somebody'. The good thing about these topics is that a lot of people might need that information, the bad thing is that there is already a lot of material out there covering these issues so it can be difficult to break through.
The second method of content generation is niche focused. These videos take something very specific and talk about that issue in depth. Rather than 'how to sue somebody', which is broad, a niche video might focus on 'how to sue a landscape architect for faulty work'. As you can imagine, that specific scenario occurs far less often than people suing in general, but for those folks who are suing in regards to landscape architecture, you are certain to show up higher due to the limited amount of competition.
Another decision you'll have to make is in regards to video length. It used to be thought that people's attention span on the internet only lasted for about 2 minutes. While that's still true in some regards, plenty of video savants have proven that long video is entirely possible. Gary Vaynerchuk of Wine Library TV puts out a video episode every day, 20-30 minutes in length, and gets hundreds of thousands of views.
When dealing with legal topics specifically, it is easy to get dry and boring. Be careful not to lecture your listeners as it is exceedingly easy to click away and watch something more captivating.
