Monday, 13 January 2014

Video Optimization



Creating videos is now one of the trends online that is being used to catch the attention of their target market. It is used by organizations for promotional strategies and further reach out to their customers. It is believed that the combination of visual effects and sounds are far more effective compared to just a bunch of plain texts waiting to be read.
Everything that is online can now be optimized and it includes videos. For it to gain popularity, it should also rank on search engines. To be able to do that, certain SEO processes are involved.
Relevant User Name
When you register in a video broadcasting site, you will be asked to create a user name.It is best to use the closest to the company name. Better yet, use the name itself. It would help in your brand recognition.
Complete Profile Information
Take advantage of this part. You can put the name of the company in this part as well as you can iclude keywords specifically in hobbies and interest. You just need to be creative in doing so.
Significant and Informational
Make sure that your video is worth watching for. It should contain information that would benefit the visitors and it should also be relevant to your topic/industry. It should not jump to another subject or it will create confusion. Your video should also show organized ideas so it will not look cluttered.
Most popular videos are those who offer instructional information. They show step by step procedures of different topics. These kinds of videos are very useful for the viewers.
Keep it Short and Brief
In the fast-paced life online, no one wants to be sitting in front of the monitor for ten minutes waiting for the focal point of the video. The most advisable is five minutes. You viewers will still be focused on that duration.
Keywords-Rich Title
Be innovative in choosing your title. It has to be catchy and at the same time keywords-rich. There should be relevant phrase in your title based on what you are offering.
Optimized Tags
You tags should be filled with descriptive keywords. Of course, keywords research should be done beforehand. The tags should be popular, relevant and search-worthy at the same time. Besides from researching, you can also "wear" their shoes and think of the terms that they will likely use in search engines.
Video Site Map
Video site map is also an important aspect of the whole process. For the spiders not to miss any of your videos, you can create a site map and include all your videos there. The spiders will then check it one at a time. At least you know that all your videos have high chance of getting indexed.
Be Generous in Responding
There are two ways to place comment on other users' videos. One is the traditional text-only comment and the other is video response. One way or the other, make sure that their videos is somewhat related to yours so that you'll have the same target audience. You can them as a friend for bigger network.
Businesses may achieve brand recognition through online videos if they used to their advantage. To do this, optimization is required. Be smart in doing so. It is similar to optimizing a website, only with a little twist.