Video Marketing:Pitfalls to Avoid
Video marketing is one of the most effective selling tools around today. It can really make the sales graph move upwards, given the amount of material one can put into a video. However, effective as it may be, this type of marketing also has some pitfalls which are best avoided.
• A major point to consider is boring content which usually is made up ofrepeated information, unattractive voiceovers and pointless text that makes tedious reading.
• The video’s overall creativity is the key to its success. Unnecessarily long videos which are devoid of clear and short messages are hardly welcome. Instead, crisp editing and elimination of even a second’s useless information or images is the order of the day.
• It would be sheer sacrilege not to clearly show how a product works and to exclude product reviews or explanations.
• Forgetting to prominently display the business’ website address at the end leaves a video incomplete. And the ideal thing that needs to be done is record your URL from start to finish with the voice over mentioning it to draw attention.
• Also, eliminating the HTML link in the description as well as also failing to tag appropriate keywords to target potential customers is not advisable.
• Certain video makers adopt the hard sell strategy and often go overboard with unbelievable offers which may appear false or unreasonable. Remember, such pushing never helps.
• The use of any information that fails to be helpful, problem solving, or is devoid of humor when and if the situation demands is best not used. This is bound to keep audiences from clicking on the website link because nothing puts off a visitor more than a boring video and kills his trust that is so essential for relationship building.
• Uploading a video without researching the keywords for it is strictly unadvisable. This is because a set of targeted keywords directs the video to people searching for precise information and results in higher conversion viewer rates of customers.
• Also never forget to use the required keywords in the video’s titles, tags and descriptions precisely.
• Your lack of focuson one particular project and the lack of a pre-written well researched script before you start shooting are also other pitfalls to avoid.
Video marketing is one of the most effective selling tools around today. It can really make the sales graph move upwards, given the amount of material one can put into a video. However, effective as it may be, this type of marketing also has some pitfalls which are best avoided.
• A major point to consider is boring content which usually is made up ofrepeated information, unattractive voiceovers and pointless text that makes tedious reading.
• The video’s overall creativity is the key to its success. Unnecessarily long videos which are devoid of clear and short messages are hardly welcome. Instead, crisp editing and elimination of even a second’s useless information or images is the order of the day.
• It would be sheer sacrilege not to clearly show how a product works and to exclude product reviews or explanations.
• Forgetting to prominently display the business’ website address at the end leaves a video incomplete. And the ideal thing that needs to be done is record your URL from start to finish with the voice over mentioning it to draw attention.
• Also, eliminating the HTML link in the description as well as also failing to tag appropriate keywords to target potential customers is not advisable.
• Certain video makers adopt the hard sell strategy and often go overboard with unbelievable offers which may appear false or unreasonable. Remember, such pushing never helps.
• The use of any information that fails to be helpful, problem solving, or is devoid of humor when and if the situation demands is best not used. This is bound to keep audiences from clicking on the website link because nothing puts off a visitor more than a boring video and kills his trust that is so essential for relationship building.
• Uploading a video without researching the keywords for it is strictly unadvisable. This is because a set of targeted keywords directs the video to people searching for precise information and results in higher conversion viewer rates of customers.
• Also never forget to use the required keywords in the video’s titles, tags and descriptions precisely.
• Your lack of focuson one particular project and the lack of a pre-written well researched script before you start shooting are also other pitfalls to avoid.
