Including video content on your website design is proven to increase traffic to your site and boost your sales. We are in a modern era of consumers that are motivated mainly by visual content. For this reason website designers have now begun to include video content in their packages - they know that it works very well and is highly converting.
Why is video content so effective? We know that through this medium the message can be conveyed much faster and is much more convenient. Many browsers do not enjoy reading long sales copies and often will get bored and navigate away from your site if they are weighed down by content. However, as the film industry has shown, most people don't mind watching a video. It arrests most of the senses simultaneously as you can add music, a voice- over and images that will keep them fully absorbed. Instead of reading for about 10-15 minutes to get information, a 2-minute video will easily tell them what they need. The objective of the video should include the following points-
Inform Your Market: The main objective of including video content in the website design is offering information. The video should tell your customers about the products or services you are offering. It should talk more about the benefits than features as people are generally only interested in what the product or service will do for them.
FAQ Video: Consumers will always have questions before they make a purchase. If you answer these questions, you leave them no option but to buy. Pre-empting negatives and being open and honest about what you are delivering will also decrease your refund rate. You should therefore make a video addressing at least the top 5 or top 10 frequently asked questions about the goods you are selling. Taking time to settle their concerns shows care and loyalty which in turn leads to repeat buyers and referrals.
Free Promos: Consumers are always out to get discounted prices and free bonuses. They feel that they are getting value for money if they get more than just the product or service that they purchased. This is a great motivator to actually make a purchase and so you will see that any high quality sales person will always include 'freebies'. Giveaway promotional videos with an opt-in list for a chance to win or gain something extra will definitely catch the attention of your potential client and even if they don't buy this time - you have left it open for them to return in the future. This is also one way for you to increase the number of subscribers in your list. Please note that what you give away has to be something of value to the consumers otherwise they will be left feeling used.
Case Studies and Product Reviews: To further convince your targeted market of the benefits they can get from doing business with you, include a testimonial video from your previous satisfied customers or clients who had been benefited from your service. Happy customers build trust in potential clients and word-of-mouth is the most powerful and free marketing tool you could ever use to boost your traffic and sales.
Why is video content so effective? We know that through this medium the message can be conveyed much faster and is much more convenient. Many browsers do not enjoy reading long sales copies and often will get bored and navigate away from your site if they are weighed down by content. However, as the film industry has shown, most people don't mind watching a video. It arrests most of the senses simultaneously as you can add music, a voice- over and images that will keep them fully absorbed. Instead of reading for about 10-15 minutes to get information, a 2-minute video will easily tell them what they need. The objective of the video should include the following points-
Inform Your Market: The main objective of including video content in the website design is offering information. The video should tell your customers about the products or services you are offering. It should talk more about the benefits than features as people are generally only interested in what the product or service will do for them.
FAQ Video: Consumers will always have questions before they make a purchase. If you answer these questions, you leave them no option but to buy. Pre-empting negatives and being open and honest about what you are delivering will also decrease your refund rate. You should therefore make a video addressing at least the top 5 or top 10 frequently asked questions about the goods you are selling. Taking time to settle their concerns shows care and loyalty which in turn leads to repeat buyers and referrals.
Free Promos: Consumers are always out to get discounted prices and free bonuses. They feel that they are getting value for money if they get more than just the product or service that they purchased. This is a great motivator to actually make a purchase and so you will see that any high quality sales person will always include 'freebies'. Giveaway promotional videos with an opt-in list for a chance to win or gain something extra will definitely catch the attention of your potential client and even if they don't buy this time - you have left it open for them to return in the future. This is also one way for you to increase the number of subscribers in your list. Please note that what you give away has to be something of value to the consumers otherwise they will be left feeling used.
Case Studies and Product Reviews: To further convince your targeted market of the benefits they can get from doing business with you, include a testimonial video from your previous satisfied customers or clients who had been benefited from your service. Happy customers build trust in potential clients and word-of-mouth is the most powerful and free marketing tool you could ever use to boost your traffic and sales.
