Video Branding Strategy for Home Business
Video marketing within the internet community is extremely
popular and financially efficient. Every market segment is
currently enjoying the efficiency and financial benefits of
video message delivery.
Affiliate, entrepreneurial and corporate organizations are
employing video as the delivery method of choice for
internet advertising. Compact video segments or video isotopes
not only deliver the advertising and selling messages but also
transport brand identity to millions of viewers.
Converting views into traffic compels video producers to
properly brand the delivery media for this enormous conversion
potential.
Video producers employ several elements to achieve proper branding
efficiency. Pre-roll, segment captioning, post-roll, credit roll and call to action are but some of the elements available for video
branding.
Pre-rolls are short video clips, usually 3-5 seconds in length,
opening the video. Pre-rolls come in every size and flavor.
Company logos, images and animation are very popular choices
for pre-roll production.
The actual video message may also be branded. Watermarks, logos and
captioning are employed to enhance the intended message. One very
important rule must be observed for message clip branding, do
not obscure or detract from the original intended advertisement or
subject. The socialization or viral qualities may be subtlety delivered without distracting from the messaging video itself.
After the message is delivered, the conversion elements of post-roll,
credit roll and call to action are elements available to motivate the
viewer. The element must be legible and allow the viewer sufficient
opportunity to transcribe the action message. Moving the viewer
to action is the primary goal of the call to action element. Stating
the sharing and intellectual use rights should also be clearly
positioned.
Delivering advertising and selling messages via branded video productions will increase exponentially as the internet evolves technically and socially. Position your marketing plan accordingly and take full advantage of the potential.
Author, Paul Richardson
Paul writes weekly on his blog located at:
Free tutorials on video production tips are located on his website at:
Ezine owners and article editors -
You may post this article on your resource or website as long as the author resource information stays intact.
Video marketing within the internet community is extremely
popular and financially efficient. Every market segment is
currently enjoying the efficiency and financial benefits of
video message delivery.
Affiliate, entrepreneurial and corporate organizations are
employing video as the delivery method of choice for
internet advertising. Compact video segments or video isotopes
not only deliver the advertising and selling messages but also
transport brand identity to millions of viewers.
Converting views into traffic compels video producers to
properly brand the delivery media for this enormous conversion
potential.
Video producers employ several elements to achieve proper branding
efficiency. Pre-roll, segment captioning, post-roll, credit roll and call to action are but some of the elements available for video
branding.
Pre-rolls are short video clips, usually 3-5 seconds in length,
opening the video. Pre-rolls come in every size and flavor.
Company logos, images and animation are very popular choices
for pre-roll production.
The actual video message may also be branded. Watermarks, logos and
captioning are employed to enhance the intended message. One very
important rule must be observed for message clip branding, do
not obscure or detract from the original intended advertisement or
subject. The socialization or viral qualities may be subtlety delivered without distracting from the messaging video itself.
After the message is delivered, the conversion elements of post-roll,
credit roll and call to action are elements available to motivate the
viewer. The element must be legible and allow the viewer sufficient
opportunity to transcribe the action message. Moving the viewer
to action is the primary goal of the call to action element. Stating
the sharing and intellectual use rights should also be clearly
positioned.
Delivering advertising and selling messages via branded video productions will increase exponentially as the internet evolves technically and socially. Position your marketing plan accordingly and take full advantage of the potential.
Author, Paul Richardson
Paul writes weekly on his blog located at:
Free tutorials on video production tips are located on his website at:
Ezine owners and article editors -
You may post this article on your resource or website as long as the author resource information stays intact.
