Friday, 10 January 2014

Using Video to Promote Your Online Business



No matter what you're promoting online, the best approach is to combine a few different tactics. You can promote your products and services from your website, articles, Web 2.0 sites and social media sites using some combination of paid advertising and SEO. While those are all important, there's something else you should be doing. Today you also need to have a few good videos to your credit. Video marketing has become so commonplace in Internet Marketing circles that not having a video of your own is seen as strange. But it's not enough to simply make a video -it has to have certain qualities to deliver whatever message you want your prospects to absorb. If you want to make sure that your videos are good, use the tips in this article to help you accomplish that goal.
Your videos should always have tags. Always put tags with your videos. Usually, people associate "tags" with coding or articles that they write. There are many places to use keyword tags in your videos as you will soon see. Most of the video sharing services have a dedicated space where you can type in your chosen keywords for tagging your video. Make sure that the keywords that you use for tags go into the title as well. The description of your video should also have these keywords in it. The great thing about videos is that they tend to show up in search engine results just like regular text documents. You will get a lot of traffic with your video if it is optimized in the right way.
Your videos must deliver real value to viewers. While this may seem so fundamental that it's hardly worth saying, it's not always appreciated by video makers. It's best to start out with a clear plan or outline. If the point of your video is to educate people, make sure you cover all of your points; at the same time, it should hold viewers' attention. Just as you should proofread your written content before sending it anywhere, you should watch your videos to see if they need editing or improving before you upload them for the public to see. Video marketing depends on many things, but good quality videos is the foundation of it all.
Put the URL of your primary site into your video somewhere. If you're uploading your video to YouTube, you can easily do some editing. You'll find that some of these options, such as creating a text box or thought bubble help you brand yourself and also improve the whole video. Don't overlook text boxes, as this feature allows you to insert live links, which are extremely valuable for marketers. This is an effective SEO tool, as it creates links to your website. It helps funnel traffic, which helps with sales. Having links in the video makes it more convenient for viewers to take action. Doing this is quite simple, so make sure you take advantage of it!
There are so many different things that determine whether a video is good or bad. Whether you are doing Internet Marketing, or some other niche, this holds true.
If your objective is to brand yourself for a particular product or service, your videos should be professional indeed. This is why you need to learn as much as you can about how to make the best videos possible. There is a lot to learn, and these tips can get you started!