To succeed as an online marketer, you need to be able to convince your prospects that you have products or services that they need to alleviate their problems and/or improve their businesses. Certainly, having strong copy and repeatedly following up with them can increase your chances of getting them to purchase, but another method that can increase your chances of converting prospects into buyers is by utilizing video in your marketing efforts.
Video is becoming a main staple in many online marketers' efforts to convert prospects into buyers.
There are several reasons for this:
1. It is easier and less expensive to produce video than it was even a few years ago.
2. More and more people have access to high- speed Internet, which can more easily play online video and download large files more quickly than dial-up connections can.
3. Many people learn more easily by watching someone perform an action rather than just reading a description of the action taken.
4. Utilizing video products in your marketing campaigns and product lines enable your prospects and customers to see that you're a real person, not just some unknown name online, which facilitates trust, a critical element to achieving online marketing success.
Tying into reason number three, video enables people to stop, rewind, and replay certain sections of a video where important information is presented to ensure comprehension and understanding - this is critical to a customer giving high praise to a product because he/she will get maximum value and benefit from a product that utilizes video technology.
The fact that a customer can get maximum value and benefit from a video product is also beneficial for a marketer because he/she can charge more for that product than he/she could for an ebook and still have his/her prospects be willing to purchase that video product at the higher price.
Tying into reason number four, the fact that your prospect and/or customer can see who you are shows that you're not just some unknown name or unscrupulous person who is trying to scam people out of their hard-earned money. This faciliates trust, and trust is critical to convincing people that your product/service is what they need to make their lives and/or businesses better, and thereby, be willing to give you their hard-earned money.
This is a major reason why most online marketers have embraced video and incorporated it into their businesses - from their websites to their emails to their download areas; using video eases the prospect's/customer's fears of doing business with these marketers because they know these marketers are accessible because these marketers are presenting themselves via video to deliver their marketing messages and provide valuable information prospects/customers are looking for.
Videos are becoming a main staple in online marketing efforts today because technological advances have enabled marketers to more easily and inexpensively produce videos and prospects/customers can more easily access and view them. Additionally, many people learn techniques and information more easily by watching someone perform them rather than just reading the information off the pages of an ebook.
Plus, the fact that marketers are showing themselves to their prospects/customers in these videos helps to facilitate trust, which is critical to overcoming people's fears and gaining people's confidence that these marketers' products/services are what people need to improve their lives and/or businesses.
As more and more people gain high-speed Internet and technology continues to make the process of creating videos easier, video marketing will likely continue to flourish for the foreseeable future.
Video is becoming a main staple in many online marketers' efforts to convert prospects into buyers.
There are several reasons for this:
1. It is easier and less expensive to produce video than it was even a few years ago.
2. More and more people have access to high- speed Internet, which can more easily play online video and download large files more quickly than dial-up connections can.
3. Many people learn more easily by watching someone perform an action rather than just reading a description of the action taken.
4. Utilizing video products in your marketing campaigns and product lines enable your prospects and customers to see that you're a real person, not just some unknown name online, which facilitates trust, a critical element to achieving online marketing success.
Tying into reason number three, video enables people to stop, rewind, and replay certain sections of a video where important information is presented to ensure comprehension and understanding - this is critical to a customer giving high praise to a product because he/she will get maximum value and benefit from a product that utilizes video technology.
The fact that a customer can get maximum value and benefit from a video product is also beneficial for a marketer because he/she can charge more for that product than he/she could for an ebook and still have his/her prospects be willing to purchase that video product at the higher price.
Tying into reason number four, the fact that your prospect and/or customer can see who you are shows that you're not just some unknown name or unscrupulous person who is trying to scam people out of their hard-earned money. This faciliates trust, and trust is critical to convincing people that your product/service is what they need to make their lives and/or businesses better, and thereby, be willing to give you their hard-earned money.
This is a major reason why most online marketers have embraced video and incorporated it into their businesses - from their websites to their emails to their download areas; using video eases the prospect's/customer's fears of doing business with these marketers because they know these marketers are accessible because these marketers are presenting themselves via video to deliver their marketing messages and provide valuable information prospects/customers are looking for.
Videos are becoming a main staple in online marketing efforts today because technological advances have enabled marketers to more easily and inexpensively produce videos and prospects/customers can more easily access and view them. Additionally, many people learn techniques and information more easily by watching someone perform them rather than just reading the information off the pages of an ebook.
Plus, the fact that marketers are showing themselves to their prospects/customers in these videos helps to facilitate trust, which is critical to overcoming people's fears and gaining people's confidence that these marketers' products/services are what people need to improve their lives and/or businesses.
As more and more people gain high-speed Internet and technology continues to make the process of creating videos easier, video marketing will likely continue to flourish for the foreseeable future.
