Monday, 20 January 2014

The Advantages of Using Video For SEO



When you're trying to promote your website or new product, there are many different SEO services that can be useful to your overall marketing strategy. One that is overlooked but can be very powerful is video for SEO. Using video for SEO can help you see an increase in your search engine standings. You'll be able to drive highly targeted traffic to your website or sales page and you'll be able to stand apart from some of your competition.
When considering SEO services, why do videos work so well? There are a number of factors at play here and they all combine to make videos for SEO quite powerful. To begin with, the major video sites such as You Tube have serious clout with the major search engines, especially Google. They are high ranking and extremely popular sites and are often partnered with the search engines themselves. This makes relevant results that they warehouse have added importance as they are likely to show up on top of the search engine result pages.
The search engines lean towards featuring videos prominently because it promotes unique content and achieves a higher level of interaction with the person doing the browsing. On video sites you'll also be able to tag your video with relevant terms and search phrases. This is an easy and effective way to target people searching for your product or service.
Additionally, a site such as You Tube is one of the most popular sites on the internet. It receives millions upon millions of visitors. That means that there is a huge market of potential customers or site visitors that you have left untapped if you don't tailor your SEO services towards them. If you can create an effective marketing video or instructional video on You Tube, it has the potential to spread around the Internet and gain great popularity. You will be able to reach out to thousands of people that you never could have otherwise.
Video for SEO helps you stand out from your competitors who don't use these tactics. People are drawn into different pieces of media, and like seeing things that are different. What is going to make them more exciting, yet another page filled with text and technical details, or a series of short videos that demonstrates a product and how easy it is to use?
One of the largest areas of internet searches stems from people looking up how to do something. Reading articles can be boring, and unfulfilling and they won't always answer a person's questions completely. That leaves the market wide open to create short video clips that demonstrate how to do something, whether it's building something, making a repair, performing an exercise, or anything else.
It's time that you advance your SEO services to the next level. Don't follow the competition, try to lead the way and establish the trends for yourself. Video for SEO has become popular but it is not widespread enough yet to be overdone. The time is now to expand your marketing ventures and it's likely that you'll see quick, effective results.