Having a promotional video is essential these days - that much is clear. With so much information now sloshing about online people are looking for easier ways of getting that information. There's no longer any need to trawl through great long stretches of text, because often we can find the information we need presented to us in a neat, concise and above all convenient format.
The statistics available on YouTube alone reveal a great deal about just how true this is. YouTube is currently serving over 2 billion views every single day, with over 35 hours' worth of new video uploaded every single minute of every day. But it's not just about views, because statistics also reveal that over half of people who watch a publicity video or marketing video online went on to take action, such as visiting the business's website.
In fact 12% of people who watch a promotional video on the web go on to place an order. Just read that again, because it's an astonishing statistic - over 1 in every 10 people who watch a corporate video go on to place an order with that company. So with so many video views being served up by YouTube, and so many people using this growing media format to find out information about companies prior to placing an order, is that all there is to it?
Well, not quite. You see there are three main aspects to creating a successful publicity or promo video, and it's vital to give adequate attention to all three elements. First of all you absolutely need to know why you're creating a video. In other words, what's the point? You must be specific here, such as who you're targeting, what sort of people, where they're located and what you want them to do.
If you run a photography studio and are looking to have a promo video developed you need to know what sort of people you're targeting, such as families, aspiring models, individuals or groups. You need to target this sort of client throughout the video, and it has to be developed to appeal to them. It also has to give the potential customers the sort of call to action that's needed to get them to visit the website. Motivation is important here - demonstrating the sort of end results possible as well as the process and facilities is essential, as is making sure that location and contact information is clearly displayed.
It's also important to ensure that you take advantage of a professional promotional video company. Don't assume that all corporate video production companies charge a fortune. Yes, you'll find some charging thousands of pounds but to be honest you can find some excellent publicity videos developed by smaller firms which charge just a couple of hundred pounds for the whole thing.
The third aspect though, after you've decided on the purpose and found a suitable video production company is to think about the marketing. Having a great video is not the end, but the beginning. Making sure that video is seen is just as important as making the video in the first place, and this is a mistake made by many companies who assume that simply plonking a video on their website or uploading it to YouTube will inevitably result in a deluge of new customers. It doesn't work that way.
A good quality video is far easier to market than a poor quality one, but it's important to talk to your video production company and ask them right from the start how they can help with this aspect of the process. Many will offer you no help at all, but you'll find that those promotional video companies who do offer a post production marketing service will help you achieve the kind of exposure you're after.
The statistics available on YouTube alone reveal a great deal about just how true this is. YouTube is currently serving over 2 billion views every single day, with over 35 hours' worth of new video uploaded every single minute of every day. But it's not just about views, because statistics also reveal that over half of people who watch a publicity video or marketing video online went on to take action, such as visiting the business's website.
In fact 12% of people who watch a promotional video on the web go on to place an order. Just read that again, because it's an astonishing statistic - over 1 in every 10 people who watch a corporate video go on to place an order with that company. So with so many video views being served up by YouTube, and so many people using this growing media format to find out information about companies prior to placing an order, is that all there is to it?
Well, not quite. You see there are three main aspects to creating a successful publicity or promo video, and it's vital to give adequate attention to all three elements. First of all you absolutely need to know why you're creating a video. In other words, what's the point? You must be specific here, such as who you're targeting, what sort of people, where they're located and what you want them to do.
If you run a photography studio and are looking to have a promo video developed you need to know what sort of people you're targeting, such as families, aspiring models, individuals or groups. You need to target this sort of client throughout the video, and it has to be developed to appeal to them. It also has to give the potential customers the sort of call to action that's needed to get them to visit the website. Motivation is important here - demonstrating the sort of end results possible as well as the process and facilities is essential, as is making sure that location and contact information is clearly displayed.
It's also important to ensure that you take advantage of a professional promotional video company. Don't assume that all corporate video production companies charge a fortune. Yes, you'll find some charging thousands of pounds but to be honest you can find some excellent publicity videos developed by smaller firms which charge just a couple of hundred pounds for the whole thing.
The third aspect though, after you've decided on the purpose and found a suitable video production company is to think about the marketing. Having a great video is not the end, but the beginning. Making sure that video is seen is just as important as making the video in the first place, and this is a mistake made by many companies who assume that simply plonking a video on their website or uploading it to YouTube will inevitably result in a deluge of new customers. It doesn't work that way.
A good quality video is far easier to market than a poor quality one, but it's important to talk to your video production company and ask them right from the start how they can help with this aspect of the process. Many will offer you no help at all, but you'll find that those promotional video companies who do offer a post production marketing service will help you achieve the kind of exposure you're after.
