Because we live in a digital era, consumers are connected like never before, and businesses are taking advantage of that fact with new and innovative marketing strategies. One strategy that businesses are adding to their marketing plan is the integration of video. According to a recent Nielsen Company study, both online and mobile video viewing has increased substantially over the past year-- and it's not stopping. Thanks to the internet and various networking platforms, consumers have become creatures of sharing, which is benefiting marketers in a variety of ways. From sharing opinions to sharing suggestions, consumers are sharing more and more every day. If content is easy-to-access, relevant and entertaining, consumers are more likely to share it with friends, family and even strangers. Knowing this, businesses are starting to realize that they can capitalize on the fact that consumers want to watch and share video. If you are still on the edge on whether you should jump on this video bandwagon, here are five reasons on why you should promote your business using video
1. Transparency: Like it or not, consumers like transparency in companies. Transparency builds trust and increases engagement, both of which help in building brand equity and brand loyalty. Try creating a video that incorporates your employees, management, service or product; Your customers will appreciate it.
2. Easy Exposure: People enjoy sharing content that is beneficial, entertaining or relevant to their daily lives and interests. Producing video of a product or service with these in mind could help expose your company to a larger market.
3. Mobility: Because of the increase of mobile internet devices, organizations of all sizes have the opportunity to reach a larger audience and deepen viewer engagement by delivering their video content across three mobile screens â€" Laptops, tablets and smartphones. By creating a mobile optimized website, or by creating an app, you are making your site more accessible to your consumers which will in turn increase views to your site.
4. Affordable: Although large companies have no problem in creating viral campaigns, local businesses don’t always have the means or the budget to create costly productions. But with the introduction of YouTube and other video platforms, businesses have realized that videos can still go viral even if they are not professional quality. This is giving more businesses the ability to utilize online video marketing as well as explore new and creative online marketing tactics.
5. It’s Green: Video marketing is a great way to reduce our carbon footprint. Video can reach further without having to print or transport any materials.
To summarize, Consumers are sharing content, primarily video, more than ever before. Video marketing is making it easier for companies to reach larger audiences across various mobile platforms and is a greener way to send engaging messages. Adding video to a site, even if it is a low budget video, gives local businesses opportunity to compete with big chain stores. Lastly, consumers like transparency within companies. By incorporating a video of your staff, product or service, you are engaging consumers on a deeper level, which can improve brand loyalty and brand equity.
1. Transparency: Like it or not, consumers like transparency in companies. Transparency builds trust and increases engagement, both of which help in building brand equity and brand loyalty. Try creating a video that incorporates your employees, management, service or product; Your customers will appreciate it.
2. Easy Exposure: People enjoy sharing content that is beneficial, entertaining or relevant to their daily lives and interests. Producing video of a product or service with these in mind could help expose your company to a larger market.
3. Mobility: Because of the increase of mobile internet devices, organizations of all sizes have the opportunity to reach a larger audience and deepen viewer engagement by delivering their video content across three mobile screens â€" Laptops, tablets and smartphones. By creating a mobile optimized website, or by creating an app, you are making your site more accessible to your consumers which will in turn increase views to your site.
4. Affordable: Although large companies have no problem in creating viral campaigns, local businesses don’t always have the means or the budget to create costly productions. But with the introduction of YouTube and other video platforms, businesses have realized that videos can still go viral even if they are not professional quality. This is giving more businesses the ability to utilize online video marketing as well as explore new and creative online marketing tactics.
5. It’s Green: Video marketing is a great way to reduce our carbon footprint. Video can reach further without having to print or transport any materials.
To summarize, Consumers are sharing content, primarily video, more than ever before. Video marketing is making it easier for companies to reach larger audiences across various mobile platforms and is a greener way to send engaging messages. Adding video to a site, even if it is a low budget video, gives local businesses opportunity to compete with big chain stores. Lastly, consumers like transparency within companies. By incorporating a video of your staff, product or service, you are engaging consumers on a deeper level, which can improve brand loyalty and brand equity.
