The popularity of online videos has increased dramatically over the past few years. In the past, businesses have been forced to use quite expensive advertising fees to create and show their videos to the world. Thanks to the internet, itâEUR(TM)s now actually free to upload a video and get your product/service seen by millions of people. Providing that you put the effort in, you could see great success from a good online video.
Understanding What Works in an Online Video
While it is possible to gain a lot of attention to your business through an online video, you really do need to know what you should be focusing on. As online marketing is so competitive these days, you need to know how to create an eye catching, memorable video.
Firstly you need to try to grab your customers on a personal level. People like to feel connected to a service. The best way to do this is to create a realistic, personal video. You also need to ensure that itâEUR(TM)s actually relevant. Tell the customer everything that they need to know about the product in as short a time as possible.
ItâEUR(TM)s easy to make online videos too long. Think about the advertisements that you see on television. They are typically only 30 seconds long. They need to capture the viewerâEUR(TM)s attention and tell them everything about the product in less than a minute. This is incredibly difficult and it takes a lot of planning!
You need to try to make the video as entertaining as possible too. DonâEUR(TM)t bore your customers with too many facts. Do it in an enjoyable way. Think about how you feel when you watch advertisements. What do you like to see? Of course you also need to think about your target market. Make the video as relevant as you possibly can to the target audience. This will also take quite a lot of researching to get it right.
To sum up, a good marketing video will:
âEUR¢ Be short and attention grabbing
âEUR¢ Be enjoyable to watch
âEUR¢ Be relevant
âEUR¢ Be properly researched
Planning the video should take quite a long time. All good online videos are properly researched. Make sure that you take the time to understand your customers and the world of online videos before you make one.
What DoesnâEUR(TM)t Work?
There are a few things that you should avoid when creating online videos. The first thing is to avoid making the video too salesy. Think of the most annoying adverts on TV. They tend to be the ones which make a product sound far too good to be true. Yes you want to make customers think that your product/service is amazing. However, you want to do it in a realistic way. Hype doesnâEUR(TM)t always work!
Overall creating online videos can really help a business to boost its sales and reputation. You just need to take your time to plan and research your target audience before you create the video. Following the advice above should help you to create a successful online video.
Understanding What Works in an Online Video
While it is possible to gain a lot of attention to your business through an online video, you really do need to know what you should be focusing on. As online marketing is so competitive these days, you need to know how to create an eye catching, memorable video.
Firstly you need to try to grab your customers on a personal level. People like to feel connected to a service. The best way to do this is to create a realistic, personal video. You also need to ensure that itâEUR(TM)s actually relevant. Tell the customer everything that they need to know about the product in as short a time as possible.
ItâEUR(TM)s easy to make online videos too long. Think about the advertisements that you see on television. They are typically only 30 seconds long. They need to capture the viewerâEUR(TM)s attention and tell them everything about the product in less than a minute. This is incredibly difficult and it takes a lot of planning!
You need to try to make the video as entertaining as possible too. DonâEUR(TM)t bore your customers with too many facts. Do it in an enjoyable way. Think about how you feel when you watch advertisements. What do you like to see? Of course you also need to think about your target market. Make the video as relevant as you possibly can to the target audience. This will also take quite a lot of researching to get it right.
To sum up, a good marketing video will:
âEUR¢ Be short and attention grabbing
âEUR¢ Be enjoyable to watch
âEUR¢ Be relevant
âEUR¢ Be properly researched
Planning the video should take quite a long time. All good online videos are properly researched. Make sure that you take the time to understand your customers and the world of online videos before you make one.
What DoesnâEUR(TM)t Work?
There are a few things that you should avoid when creating online videos. The first thing is to avoid making the video too salesy. Think of the most annoying adverts on TV. They tend to be the ones which make a product sound far too good to be true. Yes you want to make customers think that your product/service is amazing. However, you want to do it in a realistic way. Hype doesnâEUR(TM)t always work!
Overall creating online videos can really help a business to boost its sales and reputation. You just need to take your time to plan and research your target audience before you create the video. Following the advice above should help you to create a successful online video.
