In a recent online survey where participants “mystery-shopped†15 of the top explainer video companies in North America, Hollywood based Fire Starter Videos was awarded first place in regard to overall value and quality.
Hollywood, CA, April 16, 2013 - In a recent online survey where participants “mystery-shopped†15 of the top explainer video companies in North America, Hollywood based Fire Starter Videos was awarded 1st place in overall value and quality. Participants were asked to visit the websites of the 15 companies in the survey and assess them based on the following 5 variables:
1.Price
2.Quality of product (based on the videos in their portfolios)
3.Customer service experience (based on all communication throughout the inquiry process and sales call)
4.Product knowledge (based on their discussion with the sales representative)
5.Responsiveness to their initial inquiry (how quickly they got a live response from the company)
Of the 15 companies that were mystery-shopped, Fire Starter Videos ranked:
1st in regard to price (1st being the lowest price and 15th being highest price)
3rd in regard to product quality
2nd in regard to customer service experience
2nd in regard to product knowledge
1st is regard to responsiveness (averaging a stunning 3.5 minutes between making an inquiry online to receiving a call from a live representative)
1st overall in regard to which company respondents would choose if they were in the market
Of particular interest was that the fact that in the 3 areas that Fire Starter Videos didn’t place first, the companies that beat them quoted an average of 256% more for the same style and length of video that the mystery-shoppers inquired about.
When asked about the result, Fire Starter Videos' CEO, Adam Hudson, had this to say: “There are some extremely high quality explainer video companies in North America so it means a lot that mystery-shoppers rated us so highly. Even though things are tough out there, I do believe that business owners still assign value to quality, so it was nice that we scored so well in areas outside of just our our low prices.â€
Fire Starter Videos make all kinds of animated videos from whiteboard animation videos (where you see a hand sketch drawings while a voice narrates) to animated cartoon videos. Their clients include; MasterCard, UNICEF, Hayes, the World Bank, McKinsey and Company and more than 200 companies, Governments, schools and other organizations.
Hollywood, CA, April 16, 2013 - In a recent online survey where participants “mystery-shopped†15 of the top explainer video companies in North America, Hollywood based Fire Starter Videos was awarded 1st place in overall value and quality. Participants were asked to visit the websites of the 15 companies in the survey and assess them based on the following 5 variables:
1.Price
2.Quality of product (based on the videos in their portfolios)
3.Customer service experience (based on all communication throughout the inquiry process and sales call)
4.Product knowledge (based on their discussion with the sales representative)
5.Responsiveness to their initial inquiry (how quickly they got a live response from the company)
Of the 15 companies that were mystery-shopped, Fire Starter Videos ranked:
1st in regard to price (1st being the lowest price and 15th being highest price)
3rd in regard to product quality
2nd in regard to customer service experience
2nd in regard to product knowledge
1st is regard to responsiveness (averaging a stunning 3.5 minutes between making an inquiry online to receiving a call from a live representative)
1st overall in regard to which company respondents would choose if they were in the market
Of particular interest was that the fact that in the 3 areas that Fire Starter Videos didn’t place first, the companies that beat them quoted an average of 256% more for the same style and length of video that the mystery-shoppers inquired about.
When asked about the result, Fire Starter Videos' CEO, Adam Hudson, had this to say: “There are some extremely high quality explainer video companies in North America so it means a lot that mystery-shoppers rated us so highly. Even though things are tough out there, I do believe that business owners still assign value to quality, so it was nice that we scored so well in areas outside of just our our low prices.â€
Fire Starter Videos make all kinds of animated videos from whiteboard animation videos (where you see a hand sketch drawings while a voice narrates) to animated cartoon videos. Their clients include; MasterCard, UNICEF, Hayes, the World Bank, McKinsey and Company and more than 200 companies, Governments, schools and other organizations.
