We are living in the large marketing era, where small, multinational companies, politicians and virtually everybody try to convince us to do things, to buy their products and services. We are assaulted with numerous messages on day after day from all media careers possible: Radio, TV, Newspaper, Billboards, Banners etc.
This procedure made our thinking span so low that if we do not find something appealing, we skip it in a couple of seconds. The greater part of individuals use the Internet for information searching and do research before purchasing, so it is important to present what we want to say to them in a structure that unlike long text, works as of today.
No doubt, many companies are trying to find ways to get their messages through in this psycho world with full of marketing bang. Presently, the best solution to define what a company does and why it is superb for their customers is short animated business videos with voice ever.
However, not getting the right provider might charge you explainer videos that commonly not work.
Here are a few mistakes that you need to avoid in your explanation videos.
Nobody Captures Attention at The Start of The Video
If the few first seconds of video are boring, people will definitely stop watching the video and move on doing something else. Therefore your message will not even have the possibility to be absorbed.
Video is Too Long
A good explanation video is not too lengthy. Even if the beginning of the video is awesome but if it is more than 2-3 minutes, no one like to follow. For short messages a minute is more than enough but if it is detailed explanation video than it should not exceed 2 minutes 30 seconds.
Video Without Effective & Clear Objective
Explaining about your product or service is a good thing. But a video without an objective is not effective. Therefore a video need to have an objective, which shall be constructed carefully. If you would like to increase trust towards a financial service then it would be cross creative just to define how it works, without getting an idea how the life of the user will become better.
Improper Style for The Target Group
Funky? Trendy? Conservative? Funny? Slow paced? Emotional Triggering?
Some production companies stick to a particular style, which might go well with a certain object but might have the opposite effect in another case. For example for a new online financial service, if the style is same as for the funky new car then you don't get the attention of your targeted audience.
Non Unified
Most companies just upload their newly constructed explanation video to their website homepage. This is really a waste of money as such well designed video starts new openings. So that they can be used in a unified way, which further greatly enhances search engine rankings.
Hope so these five points are helpful to create a successful explanation video.
This procedure made our thinking span so low that if we do not find something appealing, we skip it in a couple of seconds. The greater part of individuals use the Internet for information searching and do research before purchasing, so it is important to present what we want to say to them in a structure that unlike long text, works as of today.
No doubt, many companies are trying to find ways to get their messages through in this psycho world with full of marketing bang. Presently, the best solution to define what a company does and why it is superb for their customers is short animated business videos with voice ever.
However, not getting the right provider might charge you explainer videos that commonly not work.
Here are a few mistakes that you need to avoid in your explanation videos.
Nobody Captures Attention at The Start of The Video
If the few first seconds of video are boring, people will definitely stop watching the video and move on doing something else. Therefore your message will not even have the possibility to be absorbed.
Video is Too Long
A good explanation video is not too lengthy. Even if the beginning of the video is awesome but if it is more than 2-3 minutes, no one like to follow. For short messages a minute is more than enough but if it is detailed explanation video than it should not exceed 2 minutes 30 seconds.
Video Without Effective & Clear Objective
Explaining about your product or service is a good thing. But a video without an objective is not effective. Therefore a video need to have an objective, which shall be constructed carefully. If you would like to increase trust towards a financial service then it would be cross creative just to define how it works, without getting an idea how the life of the user will become better.
Improper Style for The Target Group
Funky? Trendy? Conservative? Funny? Slow paced? Emotional Triggering?
Some production companies stick to a particular style, which might go well with a certain object but might have the opposite effect in another case. For example for a new online financial service, if the style is same as for the funky new car then you don't get the attention of your targeted audience.
Non Unified
Most companies just upload their newly constructed explanation video to their website homepage. This is really a waste of money as such well designed video starts new openings. So that they can be used in a unified way, which further greatly enhances search engine rankings.
Hope so these five points are helpful to create a successful explanation video.
