Saturday, 25 January 2014

Marketing With Online Video...maxing your likeability



Make Them Love You With Video Marketing
The time is quickly approaching when all businesses in America will have a website. The technology is available now for them to build a sociable, online image that's good for their business. The easiest tool to use to build that image is online video marketing.
In one way of looking at it, most businesses do have a website already. Whether they know it or not, their website is just waiting for them on Google Places.
it's true, it won't look like much if the business owner hasn't claimed it and added some more elements to it to make it attractive. But Google has already set it up and assigned it to the business.
Google's big emphasis lately is towards providing information on a 'localized' basis. That's the thrust of Google Places. Google already sees everything that's already on the web and most business people would beare astounded to find out how much information is already on the net about them.
These websites are already allocated and set up for most businesses but the problem is that these free sites aren't much to look at if the owner hasn't claimed them and improved them at least somewhat with some reviews, pictures and videos. But it's still a website of sorts.
Unfortunately, you might not even know that you're on Google Places. And it might not be the kind of information that presents you as a likeable, local business person.
The information might be incomplete or possibly even false. Regardless of that, Google Google gives every business in America a site like this.....kinda like their own version of '40 acres and a mule'. It's image, in it's unimproved form, could be positive, neutral or negative.
The question for the modern business owner is, 'Are you happy with the 'default personality' of what Google and other people chose to say about you or are you going to take control and be sure that your image on the web is the one you want?
By knowing how to use video marketing to promote your new, more likeable image, you can have an advantage over most, if not all, of your competitors. yes, you could even call it 'spin' but, call it whatever you want..... it's still wise for you to be in control of it, wouldn't you agree?
The reason that many Google Places sites are unclaimed and that most businesses in America don't use video marketing is simply because most people (i.e. business owners) are at least a little camera shy. They freeze up like a deer in headlights thought of them being on camera. They suffer from camera anxiety and/or video phobia.
Business owners are often surprised to learn that sometimes being a little camera shy and unpolished and 'rough around the edges' is sometimes a positive when doing videos. That's because consumers can be oftentimes skeptical when videos are too polished.
A touch of camera shyness can be a good thing as long as you can control it. That's because prospective customers like dealing with their more un-polished local business community. They don't expect their local butcher, baker and candlestick maker to look or act like Hollywood movie stars.
If you have a local business that you want to do some online video marketing for....that's a good thing. That's the beginning of taking action. You'll be encouraged to know that being an amateur can even even be to your advantage.
It's not necessary to be a Hollywood professional to use online video properly but you do need to have some of their skills. And you need to learn to control at least most of your camera shyness and focus your mind on a confident, articulate, natural online video persona. This is how you put your business ahead of your competition with online video marketing.
Thom McFadden wants to help you do it too. Thom is a well known Hollywood actor from over 30 movies and 100 TV shows to his credit. He's also a successful author, business and success coach and internet marketer.
Thom has a theory he's developed over the many years of his career. Thom feels that the same actingskills Hollywood actors learn (like he has over the years) to make convincing portrayals of their characters.......he thinks that almost anybody can learn to do the same thing.
Thom has a new course is called NicheCeleb. The course is a joint effort of Thom and his two sons, Tyler and James McFadden. Tyler and James were two of the first YouTube partners and their online video marketing skills are well known in the online video industry.
Thom thinks that the successful business people of the future will be those who know how to use video marketing to build their 'likeability'. Thom sees it as similar to an actor projecting a character. He says that almost anybody can choose the image they want todevelop if they'll use the kind of training he provides in NicheCeleb.
The course is a combination of workbooks, PDFs and online videos that teach you everything you need to learn to confidently and quickly make videos that make you money online.