What is the one common thing between YouTube, Facebook, Vimeo and twitter? It is not difficult to figure out that all of these social media networks have the common element of online video posting and sharing. The growth in video posting and viewing over the last few years cannot be overlooked, and currently it has become an integral part of almost every social media network. The reason of the growth of online videos is that its impact is greater than that of images and text content. Whether it is a funny joke or a moral message, the information delivered by the video has prolonged effect on human minds than any other form of information. It is due to the fact that video involves more senses than other forms for information transfer used in media channels. As more senses are active in video watching, its message is transferred more easily and is more effectual.
From the perspective of company marketers, one of the foremost tasks involves in attracting the customers and giving brand information in such a way that it has an enduring effect on the customer`s behavior and buying decisions. It is for this reason that a shift towards online video productions is observed as the web industry flourishes. With over hundreds of millions of companies doing business on the web, it is quite possible that users do not remember some or major parts of the information given by a company. It is primarily due to the bombardment of information on the online users through mails, spam, notifications on social media websites and from other forms of media. Therefore, the chances of rate of return of investment squeezes if the company is not able to get and retain the attention of its potential online customers.
Online video production has received great attention and significance in this regard, to retain the attention of customers. The basic principle that is carried on the production and development of online videos is that a behavior or emotion is targeted through the video, and is then linked to the brand product or service. This correlation of behavior with the product information is not easy to attain from other modes of marketing and advertising. For example, a company manufacturing motor bikes will try to stimulate the emotion of ease, money savings and prestige in their target customers and then relate it with the motorbikes. In this way, the product will no more be just raw information, but a behavioral stimulation.
In addition to this, the flow of the video is kept such that customers are engaged in the video so that they do not skip to the main parts of information which are necessary for brand marketing. This is often the case with both audio and written information, where the graph of interest level goes down within a few minutes and many times customers do not get the main idea or the most distinctive feature of the brand. Due to this power and magnetic ability of online videos, they have been accepted as the key tool for online brand marketing and promotion.
From the perspective of company marketers, one of the foremost tasks involves in attracting the customers and giving brand information in such a way that it has an enduring effect on the customer`s behavior and buying decisions. It is for this reason that a shift towards online video productions is observed as the web industry flourishes. With over hundreds of millions of companies doing business on the web, it is quite possible that users do not remember some or major parts of the information given by a company. It is primarily due to the bombardment of information on the online users through mails, spam, notifications on social media websites and from other forms of media. Therefore, the chances of rate of return of investment squeezes if the company is not able to get and retain the attention of its potential online customers.
Online video production has received great attention and significance in this regard, to retain the attention of customers. The basic principle that is carried on the production and development of online videos is that a behavior or emotion is targeted through the video, and is then linked to the brand product or service. This correlation of behavior with the product information is not easy to attain from other modes of marketing and advertising. For example, a company manufacturing motor bikes will try to stimulate the emotion of ease, money savings and prestige in their target customers and then relate it with the motorbikes. In this way, the product will no more be just raw information, but a behavioral stimulation.
In addition to this, the flow of the video is kept such that customers are engaged in the video so that they do not skip to the main parts of information which are necessary for brand marketing. This is often the case with both audio and written information, where the graph of interest level goes down within a few minutes and many times customers do not get the main idea or the most distinctive feature of the brand. Due to this power and magnetic ability of online videos, they have been accepted as the key tool for online brand marketing and promotion.
