If you are creating and publishing online videos for marketing and promoting your business products and services, one of the most important steps is to optimize your videos so that they can rank high on the search engines' result pages. The main advantage of using videos is the fact that web visitors are more likely to click on them. So if you can get your videos to rank on the first page of the search results, your videos would have higher click through rate compared to those websites that only have plain text.
In this article, you are going to learn some strategies and techniques to help you rank your online marketing videos high on the search results.
Tip one is to submit your video to as many sharing sites as you can. Most people only submit to youtube. You can gain an upper hand and some important advantage over your competitors by multiplying your video onto different sites. This of course can be done manually, or simply use a video submission service like video upload pro, senuke or tubemogul.
The idea is that the more sites your video appears on, the more likely it is that one of them will appear in the search results.
Videos need to be optimized in order to appear in the search results for certain search terms. The best way to do it is to optimize for the same keyword on every site you submitted to. Or, optimize each video submission for a different keyword phrase (even though it is the same video). if any of them get good rankings, then you know which keyword phrase it is best to optimize for.
These are the things you need to concentrate on to optimize for specific keyword phrases:
- The video title
- The content of the description
- The video file name
Currently, search engines do not rank videos determined by the actual video content (although this is something they are working on). it is all down to the description, tags and title name. Think of the video the same way as optimizing an article. the keyword phrase should be included in the title, and the descripion, in a conversational way.
The filename itself is not usually displayed (unless you forget to fill out the title details). however, the filename is shown in the source html, so it could certainly impact the search engines.
The best phrases to try to rank your videos for are those that have less than 50k competition. for best results, the competing pages should be under 20,000,.
After finding the best keyword phrases, submitting and optimizing your video, the next thing you need to do to ensure a good search engine ranking is to build backlinks to the video page. You do not have much control over the page your video appears on in the video sharing site, so once you've optimized as much as you can, backlinks become the next most important piece in the puzzle.
The backlinks are the same types you would use for any site you wanted to gain rankings for:
-- Article submission (links in the resource box)
-- Social sites and bookmarking
-- Commercial linking networks (paid links)
-- Blog commenting
Another trick that most video marketers don't know about is that embedding a video in different sites that are optimized for similar keywords will also increase the ranking in the search engines, as well as gaining more views to the video.
The extra views and added comments will boost the video in the video sites own results. This can be an amazing thing in itself. The latest statistics for youtube indicate that over 2 billion searches are being made each day.
The more activity there is on your video, the higher it will rank in the search results. 90% of 'video marketers' neglect this, they just make a video, submit it to youtube, and hope for the best. Submit to multiple sites, optimize your video page, and build some backlinks; doing this will put you way ahead of everyone else.
In this article, you are going to learn some strategies and techniques to help you rank your online marketing videos high on the search results.
Tip one is to submit your video to as many sharing sites as you can. Most people only submit to youtube. You can gain an upper hand and some important advantage over your competitors by multiplying your video onto different sites. This of course can be done manually, or simply use a video submission service like video upload pro, senuke or tubemogul.
The idea is that the more sites your video appears on, the more likely it is that one of them will appear in the search results.
Videos need to be optimized in order to appear in the search results for certain search terms. The best way to do it is to optimize for the same keyword on every site you submitted to. Or, optimize each video submission for a different keyword phrase (even though it is the same video). if any of them get good rankings, then you know which keyword phrase it is best to optimize for.
These are the things you need to concentrate on to optimize for specific keyword phrases:
- The video title
- The content of the description
- The video file name
Currently, search engines do not rank videos determined by the actual video content (although this is something they are working on). it is all down to the description, tags and title name. Think of the video the same way as optimizing an article. the keyword phrase should be included in the title, and the descripion, in a conversational way.
The filename itself is not usually displayed (unless you forget to fill out the title details). however, the filename is shown in the source html, so it could certainly impact the search engines.
The best phrases to try to rank your videos for are those that have less than 50k competition. for best results, the competing pages should be under 20,000,.
After finding the best keyword phrases, submitting and optimizing your video, the next thing you need to do to ensure a good search engine ranking is to build backlinks to the video page. You do not have much control over the page your video appears on in the video sharing site, so once you've optimized as much as you can, backlinks become the next most important piece in the puzzle.
The backlinks are the same types you would use for any site you wanted to gain rankings for:
-- Article submission (links in the resource box)
-- Social sites and bookmarking
-- Commercial linking networks (paid links)
-- Blog commenting
Another trick that most video marketers don't know about is that embedding a video in different sites that are optimized for similar keywords will also increase the ranking in the search engines, as well as gaining more views to the video.
The extra views and added comments will boost the video in the video sites own results. This can be an amazing thing in itself. The latest statistics for youtube indicate that over 2 billion searches are being made each day.
The more activity there is on your video, the higher it will rank in the search results. 90% of 'video marketers' neglect this, they just make a video, submit it to youtube, and hope for the best. Submit to multiple sites, optimize your video page, and build some backlinks; doing this will put you way ahead of everyone else.
