Friday, 24 January 2014

How new technology and old movies are coming together



Every new technological innovation it seems has the ability to make the old new again. Just as the coming of CDs and then MP3 files caused many of us to rediscover our favorite old songs and old artists, so too has the new technology, from DVD movies to movies on demand and streaming video, caused many of us to rediscover our favorite old movies. The combination of old movies and new technology can be a powerful thing indeed, and it can be a great business model as well.
Anyone who has been watching the world of technology no doubt knows that the latest technological trends are radically changing the way people watch movies. For some time now the traditional movie theatre has been in decline, and this trend is likely to continue as the quality and sophistication of home theatre systems continue to improve. More and more people are opting to watch their movies on DVD, or even on their computer screens, in the comfort of their own homes.
What this means to those who have great old movies to sell is an enormous business opportunity. While there will always be a strong market for the latest blockbusters, the current wave of nostalgia means that there can be just as strong a market for classic old movies. The size of the baby boomer generation means that there is an enormous market already built in to the business of selling classic old movies, and the enormous spending power of that generation as a whole means that the profit potential of this market is very great, and still largely untapped.
There are of course many new ways to deliver and enjoy these great old movies from the past. In addition to the traditional VHS videotape there is of course the powerful and very durable DVD format. The DVD format is likely to survive for at least a few more years, but many people expect it to eventually be eclipsed by more modern options like video on demand and video delivered right to the computer. As more and more internet users opt for the speed and convenience of broadband connections, the option of downloading movies on demand is becoming more realistic for many people, and those poised to deliver those old movies in new ways stand to make a very healthy profit.