A well crafted Explainer Video can simply help increase your Brand Awareness or convert Website Visitors Into Paying Customers and Brand Ambassadors. Here are some of the reasons why Startup Businesses of all domains should consider using animated videos.
Improves Website SEO:
Posting your Video on Youtube and leaving it for people to see will not help your business in anyway. Video has to be a part of your marketing strategy to drive traffic or sales to your business. Once the video is made, you need to make sure to optimize it for search.
- host the video file directly on your website
- submit the video sitemap to the search engines
- optimize video with appropriate metadata
- post your video on social networks
- Send emails to your mailing list or post it in your newsletter
- Write blog posts
There are plethora of ways you can target your audience, so be sure to post it to all of those places. All this will help generate new SEO-friendly content. This is a long-term strategy which, when implemented effectively, can really enhance any Startup's search engine presence.
Effective Story telling: Not everyone likes to read or even have time to read. Most of the startups we see now-a-days have white papers and data sheets (mostly dry stuff) that can be downloaded for later reading. But telling your company's story in an entertaining way that showcases your USP adds credibility and also leverages validation by customers.
Introduction made easy: Since a Startup is a new business, an introduction or a demo video could be the perfect way to introduce your company to your target audience.
Cost Effective: Producing an Animation Video is a lot cheaper than producing business videos or adfilms. Producing films not only incur heavy costs but are also time consuming - purchasing video equipment, hiring a film production company, spending money of resources etc.
We call it a 1 minute magic. Yes, you just need one minute to make a prospect understand the product or service in question. An explainer video converts textual info into an Audio Visual form with aesthetics and design values in place, the video can hit the bulls eye in no time.
Connects Everyone: Videos are extensively shared and they can sell your value proposition better than text and graphics. Animations are always great fun to watch no matter what your age is. Think of how your customers will react to a stimulating fun video that simultaneously entertains as well as communicates your business information.
Improves Website SEO:
Posting your Video on Youtube and leaving it for people to see will not help your business in anyway. Video has to be a part of your marketing strategy to drive traffic or sales to your business. Once the video is made, you need to make sure to optimize it for search.
- host the video file directly on your website
- submit the video sitemap to the search engines
- optimize video with appropriate metadata
- post your video on social networks
- Send emails to your mailing list or post it in your newsletter
- Write blog posts
There are plethora of ways you can target your audience, so be sure to post it to all of those places. All this will help generate new SEO-friendly content. This is a long-term strategy which, when implemented effectively, can really enhance any Startup's search engine presence.
Effective Story telling: Not everyone likes to read or even have time to read. Most of the startups we see now-a-days have white papers and data sheets (mostly dry stuff) that can be downloaded for later reading. But telling your company's story in an entertaining way that showcases your USP adds credibility and also leverages validation by customers.
Introduction made easy: Since a Startup is a new business, an introduction or a demo video could be the perfect way to introduce your company to your target audience.
Cost Effective: Producing an Animation Video is a lot cheaper than producing business videos or adfilms. Producing films not only incur heavy costs but are also time consuming - purchasing video equipment, hiring a film production company, spending money of resources etc.
We call it a 1 minute magic. Yes, you just need one minute to make a prospect understand the product or service in question. An explainer video converts textual info into an Audio Visual form with aesthetics and design values in place, the video can hit the bulls eye in no time.
Connects Everyone: Videos are extensively shared and they can sell your value proposition better than text and graphics. Animations are always great fun to watch no matter what your age is. Think of how your customers will react to a stimulating fun video that simultaneously entertains as well as communicates your business information.
