Have you thought about using videos to advertise your products/services? If not, it's time to reconsider! Video marketing is on the rise, so you better take advantage of it before it gets away. Below you will find a few easy tips can help you along the way.
You must have search engine optimized videos if you want to get tons of traffic. Videos are ranked higher than other internet content because the search engines love them. So in order to experience the full potential of this fact, make sure that you are optimizing your video properly. First, make sure that your video has a keyword rich title so that the search engines can tell what's in it and what it's about. This will make it simplier for your targeted keywords to get higher rankings. Apart from that include your video's text transcript. When you put in a quick intro that is optimized and include a transcript in your video, the search engines can easily understand and tell what it is about. Also, remember to add the keyword to areas of importance such as in your video's title, description, meta data, etc. This is because people with put the word "video" in their main keyword search.
Always enable feedback, comments and ratings when you submit a video. This will allow your viewers to provide comments for your feedback, which will make it go higher and be seen more. This will not only make your viewers feel valued, but they will see that they had value to your business. View all comments and feedback as important items and remember to address them all. Many times you will see great comments that are left by people who are very interested in your video. Interact with them and start a relationship if you can. This is because you never know who can possible help you in the future with your business. This is a great way to locate joint venture partners, affiliates, ect. Plus this type of feedback will help you to understand both the pros and cons of your product. People will also talk about your video's quality and what's lacking. So you take these comments seriously and use them to improve your video.
Don't make the whole video shooting experience dry and boring. If you don't act and are not afraid to reveal yourself, then your viewers will sense that and like it. One little trick is to think you're speaking directly to a member of your target market. Show them that you're a real person who is genuinely interested in them. Injecting some humor can help as long as it is appropriate to the product or market. Make sure your message is very clear and not difficult to understand. Avoid making things overly-complicated because it can add confusion and misunderstanding.
In summary, there are many ways to actually leverage videos for your marketing purposes, but how you do it is more important than what you do.
You must have search engine optimized videos if you want to get tons of traffic. Videos are ranked higher than other internet content because the search engines love them. So in order to experience the full potential of this fact, make sure that you are optimizing your video properly. First, make sure that your video has a keyword rich title so that the search engines can tell what's in it and what it's about. This will make it simplier for your targeted keywords to get higher rankings. Apart from that include your video's text transcript. When you put in a quick intro that is optimized and include a transcript in your video, the search engines can easily understand and tell what it is about. Also, remember to add the keyword to areas of importance such as in your video's title, description, meta data, etc. This is because people with put the word "video" in their main keyword search.
Always enable feedback, comments and ratings when you submit a video. This will allow your viewers to provide comments for your feedback, which will make it go higher and be seen more. This will not only make your viewers feel valued, but they will see that they had value to your business. View all comments and feedback as important items and remember to address them all. Many times you will see great comments that are left by people who are very interested in your video. Interact with them and start a relationship if you can. This is because you never know who can possible help you in the future with your business. This is a great way to locate joint venture partners, affiliates, ect. Plus this type of feedback will help you to understand both the pros and cons of your product. People will also talk about your video's quality and what's lacking. So you take these comments seriously and use them to improve your video.
Don't make the whole video shooting experience dry and boring. If you don't act and are not afraid to reveal yourself, then your viewers will sense that and like it. One little trick is to think you're speaking directly to a member of your target market. Show them that you're a real person who is genuinely interested in them. Injecting some humor can help as long as it is appropriate to the product or market. Make sure your message is very clear and not difficult to understand. Avoid making things overly-complicated because it can add confusion and misunderstanding.
In summary, there are many ways to actually leverage videos for your marketing purposes, but how you do it is more important than what you do.
