Video has to be one of the newer forms of marketing in the past several years that actually makes sense. While you might hate to admit it, we have all become just a little bit lazier and watching a video is easier than reading a website. Video takes advantage of this human condition and can be an effective way to market your business.
Think of it this way, would you rather read a newspaper or watch the news? Would most people rather read a book or watch a movie? While we might hate to say it and it does say something about our society, video marketing leverages this fact about our society and makes it easier for you to get your message across to your customers.
While video marketing is rather new when compared to other forms of marketing, there are several aspects of this kind of internet marketing that you're going to like. You are able to interact more easily with you customers, get your message across in a powerful way and the very medium of video marketing will make you feel like "you've arrived" and feel like a rock star about your business.
While video marketing is rather simple, creating a video that looks professional can be tricky. After all, your videos make an impression on new clients and you only have one chance to make that first impression. A sloppy or poor quality video will tell your potential customers that you might not be as attentive to details with your business. This is why you should enlist the help of someone that knows what they're doing when it comes to marketing in general.
In addition, video marketing isn't quite as simple as creating a video, uploading it to the web and wait for paying customers to come knocking at your door. The SEO involved in this type of marketing is unique in itself and someone that has some experience in optimizing a video can make or break a good video marketing campaign. Just think about if you had a high quality video that knocked your socks off. You spent a lot of money having it created yet nobody ever saw it because your SEO guy didn't know how to properly optimize it and get it in front of your customers or potential customers.
Think of it this way, would you rather read a newspaper or watch the news? Would most people rather read a book or watch a movie? While we might hate to say it and it does say something about our society, video marketing leverages this fact about our society and makes it easier for you to get your message across to your customers.
While video marketing is rather new when compared to other forms of marketing, there are several aspects of this kind of internet marketing that you're going to like. You are able to interact more easily with you customers, get your message across in a powerful way and the very medium of video marketing will make you feel like "you've arrived" and feel like a rock star about your business.
While video marketing is rather simple, creating a video that looks professional can be tricky. After all, your videos make an impression on new clients and you only have one chance to make that first impression. A sloppy or poor quality video will tell your potential customers that you might not be as attentive to details with your business. This is why you should enlist the help of someone that knows what they're doing when it comes to marketing in general.
In addition, video marketing isn't quite as simple as creating a video, uploading it to the web and wait for paying customers to come knocking at your door. The SEO involved in this type of marketing is unique in itself and someone that has some experience in optimizing a video can make or break a good video marketing campaign. Just think about if you had a high quality video that knocked your socks off. You spent a lot of money having it created yet nobody ever saw it because your SEO guy didn't know how to properly optimize it and get it in front of your customers or potential customers.
