Saturday, 18 January 2014

Business Activities and Areas, Which Can Directly Benefit From Telling the Story Via Corporate Video



• Trade events/shows: The whole idea of participating in a trade show is to exhibit the company and its products. An effective presentation with highly impactful videos with motion graphics can be produced to reinforce the company’s messages and invite visitors to step into stall, this will present you and your team with the golden opportunity to convert those leads and hints into real prospects.
• Training: Training is one of the major costs for most companies of all sizes. Creating well thought out training videos can impact the company’s bottom line positively as these videos can work to reduce the time taken to train human resources and help them become more productive. Further these videos can be translated in multiple languages, when necessary, for different kinds of targeted audience. Such training videos are also an important component of corporate films. With the advancement of work it is essential that training videos should be presented to impart the workers, the necessary tips. The clarity of the message makes it worthwhile. Nowadays, companies generally depend on it to impart training. One major advantage of such videos is that they can be used very long time.

• Corporate events: Company events like annual meetings, presentations, conferences, seminars, product demonstrations, all lend themselves towards the making of an excellent video. Such a video allows you to communicate with stake holders in a rich, compelling and engaging way, which retains their attention and their loyalty. A corporate film reflects the positive changes undergone by any company, and help in the promotion of the company. Such films also help keep people and potential customers aware of the products, and related information.
• Corporate communications: These video augments and enhances press releases, allowing you to not only integrate such media releases into your own website, but also distribute them to television channels & electronic media.
• Corporate briefings: Such Video allows you to communicate with your stake-holders, as well as providing a compelling and engaging way which retains their attention and loyalty. The usage of this tool also gives the company a credibility factor in the eyes of the stake holders.
• Public relations: These videos allows for direct engagement with the targeted audience. With the latest production techniques, visual aids can be integrated within the video to re-enforce the company’s message. Today, big companies are also working out in the community arena, they are helping the environment and contributing to important causes. Instead of simply talking about it, these efforts can be captured and showcased to the society, and people can be made aware as to the company’s efforts.
• Human resources: Companies can benefit enormously from corporate videos where HR policies and procedures are explained in a unified and consistent manner. A company can save huge amounts of time and effort due to these videos.
• Induction videos: Getting the right employees and team in business is probably one of the most critical aspect of gaining profits & success. Creating induction videos to take prospective employees on a guided tour of the work environment, the company’s policies, the country, the available facilities are very strong inducements for prospective employees to positively consider working for the company.
• Testimonials: With the presence of  the marketing department is given a visual aid, helping it make sales calls more impressive and result oriented. One of the best marketing methods is to get your customers to do your praise; however, ensure that what’s being said is believable, record it, develop it properly and use it in your corporate or even use it as-is on your website.