Friday, 10 January 2014

Big Tips for Small Budgets for your next Corporate Video



Big Tips for Small Budgets for your next Corporate Video
Corporate video is a common phrase these days. However what exactly comprises a corporate video, and how it is constructed is as varied as the imagination. There are however some elements that can be included in the final product that will keep you from spending too much money or time without getting good results.
First Big Tip for your Corporate Video
Make sure you know what you want. The big difference between small budgets and big ones can be as simple as knowing what you want before you start. That way you have a solid direction to follow. A compass direction for the Corporate Video Director, or the corporate video production company that you have contracted to produce your corporate video.
Second Big Tip for your Corporate Video
Know what to say.
Professional voice talent is extremely expensive, but important in a professional corporate video. Therefore, you will need to factor that into your budget when creating your corporate video.
As a general rule of thumb the minimum hire rate for a voice professional is $450-$550 per hour. They will generally do a great job of increasing the quality of your corporate video, however if you waste time giving them too much to say, or are unsure prior, you run the risk of losing large $$$ for little return on your corporate video production.
Third Big Tip for your Corporate Video
Keep the video editing simple. A long video with very little video editng can be the same price as a short video with a huge amount of editing. That's because the time involved in creating a fast paces short corporate video clip can be longer than a slow paced long corporate video clip.
Discuss your needs with the producer prior to initiating the project and agree on a set price with some contingency. A good corporate production company should be able to estimate and give you a quote that reflects your corporate video needs, not theirs, so keep that in mind for your next Corporate video production and you will save some money for the business.
Peter Hynes is the director of Filmtime Media Group.
A Melbourne based Video Production Company servicing clients locally and
internationally