Did you know that after Google, YouTube is the second largest search engine. After Google the fourth most visited site on the internet is you tube. These statistics themselves speak for the power of video branding. The other shocking fact is that the online viewer on an average watches 12.2 hours of online videos every month. This is none other than video branding.
Why is video branding required:
Video branding is required for a number of reasons. A few of them are.
Building link popularity
Generating more revenue
Capturing more leads or more number of hits
Create, build and maintain your media brand
The main intention of Video Branding is not to make customers say that you are superior to your competitors. The objective is that they say that you are the only one that has solutions to their problems.
Video Branding - Step by step guide:
When editing videos, identify the safe zones. The zones that show up on television screens are safe zones. This means try not to put anything in the 10% border around the video. The captions or titles might just not show on screen.
Use the logo (if any) at screen resolution. Do not try and tamper with color coding of the logo. It may amount to a legal offense. also logo is the backbone of your business.
Any text, caption or video element should not surround the logo and the space around logo should be clear. This will reinforce the brand image.
Try to position the logo at the same place every time you use it.
Ensure contrast between text and background, so that visibility is not hampered.
How to upload video on the web in the best way:
Look for the format which is acceptable at the video hosting site and convert your video into that format. The file size may also be an issue when it comes to uploading. Confirm all these specifications of the website which will host your video before editing your video. Compress your video with the settings as follows before you upload your video to the web.
Video format: MPEG-4, or MPEG-2
Audio format: mp3 or mp4
30 frames per second
Resolution: 640 x 480
Aspect ratio: 4 x 3
How to brand videos:
For branding videos you will get several designated and specialized softwares. They are either available on purchase, or trial versions that last 24 hours from the time of installation. The best option is the search online for your requirement. All you need to do is go online and Google “video branding software†and a host of options will pop up.
Many sites also offer video branding software and services for a fee. They also have an easy to use interface, with extremely helpful staff who will coordinate with you on what and why of the video.
There are also a lot of video branding production houses that tie up with social media companies such as Facebook and Twitter to better market your product. Often a peek into what services they offer is available on the web in the form of videos. This also tells you if there videos are as good as they claim them to be or not.
Most important an crucial factor is to decide on budget and exact product requirements. The feel and emotions of the concept that you wish to project through your videos will be taken care by the staff of the companies who are experienced enough to handle such kind of abstract requirements.
Finally, before you come to a decision, extensively search the market for the best product that you can get. Also have a reasonable idea of what you want to portray. One thing is for sure that you need to lighten your pocket to a greater extent for an abstract idea.
Why is video branding required:
Video branding is required for a number of reasons. A few of them are.
Building link popularity
Generating more revenue
Capturing more leads or more number of hits
Create, build and maintain your media brand
The main intention of Video Branding is not to make customers say that you are superior to your competitors. The objective is that they say that you are the only one that has solutions to their problems.
Video Branding - Step by step guide:
When editing videos, identify the safe zones. The zones that show up on television screens are safe zones. This means try not to put anything in the 10% border around the video. The captions or titles might just not show on screen.
Use the logo (if any) at screen resolution. Do not try and tamper with color coding of the logo. It may amount to a legal offense. also logo is the backbone of your business.
Any text, caption or video element should not surround the logo and the space around logo should be clear. This will reinforce the brand image.
Try to position the logo at the same place every time you use it.
Ensure contrast between text and background, so that visibility is not hampered.
How to upload video on the web in the best way:
Look for the format which is acceptable at the video hosting site and convert your video into that format. The file size may also be an issue when it comes to uploading. Confirm all these specifications of the website which will host your video before editing your video. Compress your video with the settings as follows before you upload your video to the web.
Video format: MPEG-4, or MPEG-2
Audio format: mp3 or mp4
30 frames per second
Resolution: 640 x 480
Aspect ratio: 4 x 3
How to brand videos:
For branding videos you will get several designated and specialized softwares. They are either available on purchase, or trial versions that last 24 hours from the time of installation. The best option is the search online for your requirement. All you need to do is go online and Google “video branding software†and a host of options will pop up.
Many sites also offer video branding software and services for a fee. They also have an easy to use interface, with extremely helpful staff who will coordinate with you on what and why of the video.
There are also a lot of video branding production houses that tie up with social media companies such as Facebook and Twitter to better market your product. Often a peek into what services they offer is available on the web in the form of videos. This also tells you if there videos are as good as they claim them to be or not.
Most important an crucial factor is to decide on budget and exact product requirements. The feel and emotions of the concept that you wish to project through your videos will be taken care by the staff of the companies who are experienced enough to handle such kind of abstract requirements.
Finally, before you come to a decision, extensively search the market for the best product that you can get. Also have a reasonable idea of what you want to portray. One thing is for sure that you need to lighten your pocket to a greater extent for an abstract idea.
