The breadth of the internet is almost unlimited, and its role as a global repository of useful information unrivalled. So much data on many different topics are currently available, and this will only continue to grow at an exponential rate. In the early days of the internet, this information was limited to text only webpages with very little visual stimulus such as videos and images. However, as global bandwidths have increased, an ever increasing array of data heavy information is becoming available.
One of the most popular mediums for sharing data online is media video streaming. Having grown in popularity over the past decade, websites such as YouTube and Vimeo have thrived on the sharing of user generated content, becoming some of the most popular websites on the web. And with the recent release of mobile apps such as Vine and video for Instagam, it is becoming easier than ever for people to share short video they record themselves no matter where they are.
These developments, however, have not come without their problems. Video files are large, especially considering much of the new data being streamed is high definition. This consumes a great deal of bandwidth and can lead to stuttering on networks that arenâEUR(TM)t fast enough to cope. Furthermore, as many new internet users are accessing data by high latency mobile networks, the problem is further exacerbated.
Thankfully, content delivery networks have created streaming acceleration technologies to help combat this:
1. Progressive download âEUR" This technology allows end users to view a video before the download has completed, with the stream continuing in the background. This is ideal for on-demand viewing
2. Adaptive bitrate âEUR"Enables the bitrate of mobile video to be dynamically altered depending on device and the connection speed
3. P2P delivery âEUR" Facilitates the delivery of video files between end usersâEUR(TM) computers, preventing server and network bottlenecks whilst further improving download speeds
This creates several advantages. Firstly, media is instantly accessible, with end users being able to access video files instantly as they progressively download in the background. Secondly, content owners have plenty of monetisation options available. This allows advertising to be used both pre-stream and during the broadcast, increasing monetisation options and revenue. Finally, content owners can achieve a massively increased level of reach, allowing larger global audiences to be reached more easily than traditional broadcasting methods.
With the explosion in popularity of media video streaming, CDN technologies that improve the performance of video delivery are becoming more popular. If you rely on online video for your business, you should seriously consider a CDN with streaming acceleration technologies.
One of the most popular mediums for sharing data online is media video streaming. Having grown in popularity over the past decade, websites such as YouTube and Vimeo have thrived on the sharing of user generated content, becoming some of the most popular websites on the web. And with the recent release of mobile apps such as Vine and video for Instagam, it is becoming easier than ever for people to share short video they record themselves no matter where they are.
These developments, however, have not come without their problems. Video files are large, especially considering much of the new data being streamed is high definition. This consumes a great deal of bandwidth and can lead to stuttering on networks that arenâEUR(TM)t fast enough to cope. Furthermore, as many new internet users are accessing data by high latency mobile networks, the problem is further exacerbated.
Thankfully, content delivery networks have created streaming acceleration technologies to help combat this:
1. Progressive download âEUR" This technology allows end users to view a video before the download has completed, with the stream continuing in the background. This is ideal for on-demand viewing
2. Adaptive bitrate âEUR"Enables the bitrate of mobile video to be dynamically altered depending on device and the connection speed
3. P2P delivery âEUR" Facilitates the delivery of video files between end usersâEUR(TM) computers, preventing server and network bottlenecks whilst further improving download speeds
This creates several advantages. Firstly, media is instantly accessible, with end users being able to access video files instantly as they progressively download in the background. Secondly, content owners have plenty of monetisation options available. This allows advertising to be used both pre-stream and during the broadcast, increasing monetisation options and revenue. Finally, content owners can achieve a massively increased level of reach, allowing larger global audiences to be reached more easily than traditional broadcasting methods.
With the explosion in popularity of media video streaming, CDN technologies that improve the performance of video delivery are becoming more popular. If you rely on online video for your business, you should seriously consider a CDN with streaming acceleration technologies.
