It’s not too hard to get a person’s attention online. But keeping their attention is different. When you post YouTube videos for your business, you can get people to click and start watching without much effort. However, if your videos are not engaging then you won’t hold the viewer’s attention for long. The longer a person watches your videos, the higher the video ranking will be. This is why it is important for you to create more engaging videos.
If you want to boost your average minutes watched metrics, here are tips for creating videos with better engagement and raising your YouTube rank.
#1. Forget about “cheating the systemâ€
There is no good way to get around the YouTube algorithm and find a fast and easy way to increase your ranking, so stop looking. Algorithms change constantly, so even if you found one to try, it won’t work for you for long. Instead, put your focus on researching the most powerful keywords to put in your video titles. Stay consistent with creating new content and you will begin to see lasting results.
#2. Get a good idea of your target audience
Who, exactly, are you trying to reach with your content? You should have a clear picture in your head of your target audience before you create any type of content. What is their age? What kind of work do they do? Where do they live? What are they looking for that your business can provide? Do your research so that you can answer all of these questions before you begin creating videos for them.
#3. Make a plan
Like all marketing strategies, you need to have a clearly defined plan if you want things to go smoothly. Before you begin production, you need to:
• Create a shot list so you know what needs to be recorded
• Make a story board for complex shots
• Write out a prop list for each scene
• Get additional footage that will help bring your video to life (B-roll)
You don’t want to just grab a camera and start filming. Doing your pre-production planning will help you stay on track during the process.
#4. Be energetic
If you give off a lot of energy and passion in your videos, it is more likely that you will be able to hold the viewer’s attention. People who speak in monotone throughout the video come off as dull, and people will not continue to watch any longer. Just watch some of the videos on YouTube that have a high ranking and look at the level of energy that comes from the speaker. Speaking in a louder voice and using a lot of body language can help you come across as enthusiastic, motivating and engaging.
#5. Write better headlines
Even the most engaging videos can be overlooked if you don’t give them the right headlines. Spend time researching the most valuable keywords for your business and include them in your video titles and tags. This will make it easier for people who will benefit the most from your videos to find them when they do a search. Use Google’s keyword tool to find the best keywords. Look for the ones with at least 10,000 monthly searches and are considered “low competition.â€
Creating engaging videos for YouTube can help boost your ranking and get you noticed by more users daily. What tips do you have for making better video content?
If you want to boost your average minutes watched metrics, here are tips for creating videos with better engagement and raising your YouTube rank.
#1. Forget about “cheating the systemâ€
There is no good way to get around the YouTube algorithm and find a fast and easy way to increase your ranking, so stop looking. Algorithms change constantly, so even if you found one to try, it won’t work for you for long. Instead, put your focus on researching the most powerful keywords to put in your video titles. Stay consistent with creating new content and you will begin to see lasting results.
#2. Get a good idea of your target audience
Who, exactly, are you trying to reach with your content? You should have a clear picture in your head of your target audience before you create any type of content. What is their age? What kind of work do they do? Where do they live? What are they looking for that your business can provide? Do your research so that you can answer all of these questions before you begin creating videos for them.
#3. Make a plan
Like all marketing strategies, you need to have a clearly defined plan if you want things to go smoothly. Before you begin production, you need to:
• Create a shot list so you know what needs to be recorded
• Make a story board for complex shots
• Write out a prop list for each scene
• Get additional footage that will help bring your video to life (B-roll)
You don’t want to just grab a camera and start filming. Doing your pre-production planning will help you stay on track during the process.
#4. Be energetic
If you give off a lot of energy and passion in your videos, it is more likely that you will be able to hold the viewer’s attention. People who speak in monotone throughout the video come off as dull, and people will not continue to watch any longer. Just watch some of the videos on YouTube that have a high ranking and look at the level of energy that comes from the speaker. Speaking in a louder voice and using a lot of body language can help you come across as enthusiastic, motivating and engaging.
#5. Write better headlines
Even the most engaging videos can be overlooked if you don’t give them the right headlines. Spend time researching the most valuable keywords for your business and include them in your video titles and tags. This will make it easier for people who will benefit the most from your videos to find them when they do a search. Use Google’s keyword tool to find the best keywords. Look for the ones with at least 10,000 monthly searches and are considered “low competition.â€
Creating engaging videos for YouTube can help boost your ranking and get you noticed by more users daily. What tips do you have for making better video content?
