You have created a great video which gets your message across and showcases your product or service. The problem you now have is how to get others to watch it. There is no point in having a great video which nobody knows about. So now it's time to move away from the video creation stage and onto the marketing stage.
Have you thought about using YouTube as a distribution channel for your video? It is a fact that YouTube is the 4th most visited website in the world. On average It manages to get 9.1 million unique users a month. This is equivalent to 42% of the entire online population. When you consider these statistics, surely it makes sense that you should be aiming to take a slice of this pie also.
If millions of people are visiting this site then think how much traffic that could generate for you. You want to make sales right? You want people to know about your business, product or service. Well with YouTube you have an instant traffic method.
One problem people have with any internet business is traffic. There are many ways of getting visitors to your website, some good, some not so good. One thing you need to always be aware of is getting people to your site who are genuinely interested in what you are offering. This is what is called targeted traffic.
There is little point in sending any old traffic to your site if nobody is remotely interested. For example, say your site is about French cars and you place a link on a site about ladies handbags. Well there is little to no relation between the two subjects - why would women looking for handbags click through to your site about French cars? The truth is they are highly unlikely to come to your site and if they did, this would not be targeted traffic.
By using YouTube you have immediate targeted traffic. People can type in what they are looking for and your video will show up in the results. Obviously your video title and description must be written accordingly in order to show in the results.
How to syndicate your video
By syndicating your video around the internet you are spreading your message to a wider audience. It is important that we drive traffic to our websites from a variety of sources.
1) TubeMogul
This is a free to use site that will distribute your video to a variety of video sites. What does this mean for your business? Well, with the Google search, videos tend to appear more often in the search results. Your video would show up in the various video sites ranking for the keyword term you chose. When the user types in the keyword, up pops your video in the returned search results.
2) Blogging
Adding a video to your blog brings a number of benefits. Firstly Google likes to see content from a variety of sources - not simply plain text. When you add content to your blog from different sources you are curating content, which is a good thing.
Secondly, people like to see visual stuff so by adding a video to your blog you are giving the reader a great experience. Just make sure your video is not overly long - try to keep it to around 2-3 minutes otherwise you may lose the visitor.
3) Press releases
Press releases are not always the obvious choice for marketing, but you will be surprised just how effective they can be. A lot of press release services will allow you embed video content within the press release itself. How is this of benefit to you? Recent studies have shown a press release with video gets higher click through rates than one without a video.
Conclusion
Video represents a marvellous opportunity for you to market your product or service. It is a low cost way of getting your message out to the millions of internet users worldwide.
Have you thought about using YouTube as a distribution channel for your video? It is a fact that YouTube is the 4th most visited website in the world. On average It manages to get 9.1 million unique users a month. This is equivalent to 42% of the entire online population. When you consider these statistics, surely it makes sense that you should be aiming to take a slice of this pie also.
If millions of people are visiting this site then think how much traffic that could generate for you. You want to make sales right? You want people to know about your business, product or service. Well with YouTube you have an instant traffic method.
One problem people have with any internet business is traffic. There are many ways of getting visitors to your website, some good, some not so good. One thing you need to always be aware of is getting people to your site who are genuinely interested in what you are offering. This is what is called targeted traffic.
There is little point in sending any old traffic to your site if nobody is remotely interested. For example, say your site is about French cars and you place a link on a site about ladies handbags. Well there is little to no relation between the two subjects - why would women looking for handbags click through to your site about French cars? The truth is they are highly unlikely to come to your site and if they did, this would not be targeted traffic.
By using YouTube you have immediate targeted traffic. People can type in what they are looking for and your video will show up in the results. Obviously your video title and description must be written accordingly in order to show in the results.
How to syndicate your video
By syndicating your video around the internet you are spreading your message to a wider audience. It is important that we drive traffic to our websites from a variety of sources.
1) TubeMogul
This is a free to use site that will distribute your video to a variety of video sites. What does this mean for your business? Well, with the Google search, videos tend to appear more often in the search results. Your video would show up in the various video sites ranking for the keyword term you chose. When the user types in the keyword, up pops your video in the returned search results.
2) Blogging
Adding a video to your blog brings a number of benefits. Firstly Google likes to see content from a variety of sources - not simply plain text. When you add content to your blog from different sources you are curating content, which is a good thing.
Secondly, people like to see visual stuff so by adding a video to your blog you are giving the reader a great experience. Just make sure your video is not overly long - try to keep it to around 2-3 minutes otherwise you may lose the visitor.
3) Press releases
Press releases are not always the obvious choice for marketing, but you will be surprised just how effective they can be. A lot of press release services will allow you embed video content within the press release itself. How is this of benefit to you? Recent studies have shown a press release with video gets higher click through rates than one without a video.
Conclusion
Video represents a marvellous opportunity for you to market your product or service. It is a low cost way of getting your message out to the millions of internet users worldwide.
